The first judging meeting for the 2008 BMS Best Marketing Campaigns will take place on the 5th June, looking at the marketing campaigns for January - April. The Open Meeting at which these will be announced will be on the 12th June. The second judging meeting will take place on the 1st October 2008, and will look at marketing campaigns for May - August. The Open Meeting at which these will be announced will be on the 8th October.
Submission Deadlines
Best Marketing Campaign, January - April 2008: 23rd May latest
Best Marketing Campaign, May - August 2008: 19th September latest
AwardsIan McEwan, JK Rowling and Khaled Hosseini have won the top prizes at the Galaxy British Book awards. Ian McEwan's On Chesil Beach won the Readers Digest Author of the Year award - beating The Cleft by Doris Lessing, who won the Nobel prize for literature earlier this year. JK Rowling took this year's Outstanding Achievement honour, and The Richard & Judy Best Read of the Year, was won by Khaled Hosseini's A Thousand Splendid Suns.
The 2007 Bookseller Retail Awards ceremony took place at the Natural History Museum on Thursday 20th September, and was hosted by comedian Dara O'Briain. Blackwell took the top prize of the evening - Retail Chain of the Year, as well as Bookselling Company of the Year. Other winners included Asda as General Retailer of the Year, Borders as Children's Retailer of the Year, and Jaffé and Neale as Independent Bookseller of the Year. Richard & Judy's Summer Reads campaign beat The Book Marketing Society's 50 Best Reads promotion for the Expanding the Retail Market award. See here for details on the rest of the winners.
The 50 Best Film Books promotion has won the Hollis Sponsorship Special Award for Best Low Budget Sponsorship. The awards reward and recognise the very best work in the UK sponsorship industry - the most creative and the most effective, those campaigns which managed to ensure the best outcomes for both sponsor and partner.
The 50 Best Books promotion was commended for the way in which The Guardian created an editorial event from a marketing promotion, with sales of the featured titles up by around 20%
The Book Marketing Society was launched in November 2004 with the objective of becoming the representative body of marketing within the book industry. As such, it aims to champion marketing professionalism and help to expand the UK book market. Anyone who works for a book publisher, book retailer or book wholesaler is eligible for full membership, whilst those from associated areas of the publishing and book retailing industry are eligible for associate membership.
The BMS can help deliver:
Membership of the BMS will provide opportunities for:
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email: johenry@publishingnews.co.uk