1 2 3 4 5 6 7

‘Immersive Marketing’ and World Record-beating campaign lead BMS Awards for May-Aug 2013

Random House, Macmillan Children's and Profile Books win in highly competitive field of entries.
read more

The campaign multiverse: A Tale for the Time Being case study

For some time we have wanted to trial a multi-format release, creating bundling opportunities and thinking about book purchasing from the reader's perspective. Because of its fresh, modern story, this felt like the right book to trial our ideas.
read more

Gone Girl, Geek Girl win in Jan-April 2013 BMS Campaign Awards

In the esteemed surroundings of Faber's Bloomsbury offices, the winners of the Best Marketing Campaign Awards for January-April 2013 were announced
read more

Wimpy Kid wins Best Marketing Campaign for 2012

Bestselling children's title declared the overall winner, and awarded winner of the Best Brand Management category. Five other category winners have also been announced.
read more

Shortlists announced for the BMS Annual Awards

The BMS is delighted to annonce the shortlists for the second Annual Marketing Campaign of the Year Awards for 2012.
read more

Publisher-owned online reader communities set to double by 2015

The number of publisher-owned online communities is set to more than double over the next two years, according to new research released today by Publishing Technology at The London Book Fair.
read more

Fans placed at centre of Hodder’s UK cover reveal for new Stephen King

Social media campaign devised with digital marketing agency Think Jam.
read more

Books & Consumers 2013 conference: Media Coverage round-up

The conference was broadly covered in the book trade press, and picked up more than 400 tweets on the #Bowker13 hashtag. Here are a selection of the main reports.
read more

Sept-Dec 2012 campaign winners include a disaster-prone celebrity, a wimpy kid and Venetian foodies

The winners of the Best Marketing Campaign Awards for September-December 2012 were announced at the February BMS meeting.
read more

Independent Booksellers Week Book Award 2013: Call for Submissions

The Booksellers Association is now calling for adult and children's submissions for the IBW Book Award, as part of Independent Booksellers week, to be voted on by independent bookshops.
read more

« Previous Entries