Apr 18, 2013
Publisher-owned online reader communities set to double by 2015
The number of publisher-owned online communities is set to more than double over the next two years, according to new research released today by Publishing Technology at The London Book Fair.
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Mar 22, 2013
Fans placed at centre of Hodder’s UK cover reveal for new Stephen King
Social media campaign devised with digital marketing agency Think Jam.
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Mar 20, 2013
Books & Consumers 2013 conference: Media Coverage round-up
The conference was broadly covered in the book trade press, and picked up more than 400 tweets on the #Bowker13 hashtag. Here are a selection of the main reports.
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Feb 26, 2013
Latest BMS campaign winners include a disaster-prone celebrity, a wimpy kid and Venetian foodies
The winners of the Best Marketing Campaign Awards for September-December 2012 were announced at the February BMS meeting.
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Jan 15, 2013
Independent Booksellers Week Book Award 2013: Call for Submissions
The Booksellers Association is now calling for adult and children's submissions for the IBW Book Award, as part of Independent Booksellers week, to be voted on by independent bookshops.
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Jan 10, 2013
Pan Macmillan restructures sales, marketing and publicity
Pan Macmillan has announced the creation of a single marketing and communications department with a renewed focus on holistic promotional planning and campaigns, digital marketing and direct reader engagement.
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Dec 1, 2012
Random House joins together imprints for group Christmas campaign
Random House UK is running a digital consumer campaign with 'handpicked favourites', in a group project co-ordinated with Marketing and Digital teams across multiple imprints.
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Nov 16, 2012
Foyles launch ‘Patented, FoolProof Gift Acquisition System’ campaign
Foyles announces designs for its Christmas 2012 marketing campaign with tongue-in-cheek gift flowcharts.
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Nov 9, 2012
Decline of a Captive Audience
Technology has changed advertising to the point at which it doesn’t really exist any more. Do publishers need to integrate their book campaigns more effectively into their reader's lives?
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Oct 18, 2012
Why would you want to work with Independent bookshops?
Indepedents stores are small businesses, run – mainly – for love of the products they sell. Clever publishers looking for a deft, creative and energetic partner could do much worse than cultivate their relationship with an indie.
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