For some time we have wanted to trial a multi-format release, creating bundling opportunities and thinking about book purchasing from the reader's perspective. Because of its fresh, modern story, this felt like the right book to trial our ideas.
Indepedents stores are small businesses, run – mainly – for love of the products they sell. Clever publishers looking for a deft, creative and energetic partner could do much worse than cultivate their relationship with an indie.
Taking place 26 January 2017, the masterclass will provide an in-depth look at successful backlist campaigns, the key learnings from each as well as useful takeaways that can be applied to other campaigns.
Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured at the Book Marketing Society's annual awards, while Simon & Schuster Children's was awarded Best Marketing Team in 2015/16.
The winners were announced at the Book Marketing Society’s meeting held at Penguin Random House’s Strand offices on 9th June for the Spring season, covering marketing campaigns run between January and April 2016.