2008 Audiobooks Promotional Timeline

• 8th May - Judging panel meet to define 40 best audiobooks
• 9th May - Agile mktg negotiate with publishers to agree levies
• 14th May - Titles agreed and given to The Guardian
• 15th may - Celebrity readers approached to participate
• 21st May - Retailers/wholesalers informed confidentially
• 16th Jun - Official POS sent to participating retailers
• 26th Jun - instore retail & online promotion commences
• 27th Jun - PR campaign launched & Public Vote commences
• 28th Jun - Supplement inserted with the Guardian
• 19th Jul - Top 10 released to aid publicity thru audio month
• 26th Jul - 'winner' announced to further PR release
• 8th Aug - Assess sales/pr & review success