Latest News

Best Marketing Campaign winners: Jan-Apr 10

A campaign "executed with real gusto" to promote Operation Mincemeat by Ben MacIntyre has taken the top spot in the Book Marketing Campaign Awards, for the first seasonal award of 2010.

Among a large number of entries including four highly commended efforts, Bloomsbury's Penelope Beech won for her "innovative and focused" campaign, with a complete rethink in strategy required when a competing publication was announced, ultimately using the book's theme of secrecy to its advantage and achiving relatively high sales by ensuring all elements were in sync.

For the highly commended titles click here.

New round of BMS membership now open

Newly restructured membership packages, including the introduction of a level tariff to encourage multiple memberships within companies, and a newly formed committee, have been announced as part of the 2010 drive for Book Marketing Society memberships.

For more information on joining click here.

Best Marketing Campaign winners: Sep-Dec 09

The marketing campaign deployed for Stephen King's latest offering Under the Dome has been praised for its "genuinely innovative campaign" by judges, at the recent Book Marketing Campaign Awards for the final quarterly period in 2009.

Beating off stiff competition from a raft of strong campaigns, Under the Dome was supported by a complex and interactive game of literary hide-and-seek developed for fans. Judges described it as a "brave" effort, one highly focused and non-mass market for a brand-name author, which ultimately achieved huge ROI on a tight budget.

For the highly commended winners click here.

Best Marketing Campaign winners: May-Aug 09

At the Book Marketing Society Open meeting on 20th Oct 09 The White Queen by Philippa Gregory and the Life of Pi (reissue) by Yann Martel were crowned winners of the Best Marketing Campaign Awards for the second period of 2009.

The Life of Pi (reissue) campaign by Sian Gibson and Andrea See at Canongate, was praised by all judges for beautifully reinvigorating a bestseller after nine years. The White Queen campaign, by Dawn Burnett and Ally Glynn at Simon & Schuster, was commended for successfully attracting a new, younger audience to Philippa Gregory.

Best Marketing Campaign winner: Jan-Apr 09

The Book Marketing Society are pleased to announce that the winner of the Best Marketing Campaign Awards for the 1st period of 2009 is The Very Hungry Caterpillar's 40th Anniversary Campaign. The campaign (marketed by Kirsten Grant, Puffin Books) was praised for:

• Managing to think of new ways to invigorate an old (40!) brand
• Instituting VHC day with multi-platform campaign and wide variety of partners
• Using real innovation with Google Doodle and Berger & Wyse cartoon in the Guardian
• Its fantastic sales increase and 3 formats in charts

The 40 Best Audiobooks

The UK has voted for its favourite audiobook - the classic science fiction tale The Hitchhiker's Guide to the Galaxy: Primary Phase. The winner came from a selection of forty audiobooks which appeared in a special supplement in The Guardian on 28th June. Members of the public were then invited to vote for their favourite selected title on a dedicated website, www.40bestaudiobooks.co.uk. Click into the site to view the top 5 audiobooks.

50 Best Film Books

The 50 Best Film Books promotion has won the Hollis Sponsorship Special Award for Best Low Budget Sponsorship. The awards reward and recognise the very best work in the UK sponsorship industry - the most creative and the most effective, those campaigns which managed to ensure the best outcomes for both sponsor and partner.

The 50 Best Film Books promotion was commended for the way in which The Guardian created an editorial event from a marketing promotion, with sales of the featured titles up by around 20%.