Latest News

Best Marketing Campaign winners: May-Aug 09

At the Book Marketing Society Open meeting on 20th Oct 09 The White Queen by Philippa Gregory and the Life of Pi (reissue) by Yann Martel were crowned winners of the Best Marketing Campaign Awards for the second period of 2009.

The Life of Pi (reissue) campaign by Sian Gibson and Andrea See at Canongate, was praised by all judges for beautifully reinvigorating a bestseller after nine years. The White Queen campaign, by Dawn Burnett and Ally Glynn at Simon & Schuster, was commended for successfully attracting a new, younger audience to Philippa Gregory.

For the highly commended winners click here.

Best Marketing Campaign winner: Jan-Apr 09

The Book Marketing Society are pleased to announce that the winner of the Best Marketing Campaign Awards for the 1st period of 2009 is The Very Hungry Caterpillar's 40th Anniversary Campaign. The campaign (marketed by Kirsten Grant, Puffin Books) was praised for:

• Managing to think of new ways to invigorate an old (40!) brand
• Instituting VHC day with multi-platform campaign and wide variety of partners
• Using real innovation with Google Doodle and Berger & Wyse cartoon in the Guardian
• Its fantastic sales increase and 3 formats in charts

Date for 2010 Books & Consumers Annual Conference announced

BML's 2010 Books & Consumers Conference will take place on Tuesday 16th March 2010, at the Central London location of One Birdcage Walk.

The Conference will report on the very latest consumer book buying trends, including:

• How the market performed in 2009; which genres are doing well and why; market share changes by source of purchase; pricing; consumer demographics
• Key findings from BML's latest BookZone surveys, revealing the habits and attitudes of core book buyers
• External speakers from within the industry commenting on e.g. the impact of the latest trends, and the role of research in growing book sales.

The 40 Best Audiobooks

The UK has voted for its favourite audiobook - the classic science fiction tale The Hitchhiker's Guide to the Galaxy: Primary Phase. The winner came from a selection of forty audiobooks which appeared in a special supplement in The Guardian on 28th June. Members of the public were then invited to vote for their favourite selected title on a dedicated website, www.40bestaudiobooks.co.uk. Click into the site to view the top 5 audiobooks.

50 Best Film Books

The 50 Best Film Books promotion has won the Hollis Sponsorship Special Award for Best Low Budget Sponsorship. The awards reward and recognise the very best work in the UK sponsorship industry - the most creative and the most effective, those campaigns which managed to ensure the best outcomes for both sponsor and partner.

The 50 Best Film Books promotion was commended for the way in which The Guardian created an editorial event from a marketing promotion, with sales of the featured titles up by around 20%.