Past Winners:
Best Marketing Campaigns

Best Marketing Campaigns: May-Aug 2011 

Winners:

Adult
How to be a Woman - Caitlin Moran
Marketers: Louise Jones & Toby Clarke, Ebury

Children's
Ocean of Blood - Darren Shan
Marketer: Tom Stabb, HarperCollins

Highly commended:

Life - Keith Richards
Marketer: Graeme Williams, Orion

Ian Rankin's Edinburgh App
Marketer: Julia Pidduck, Orion

Best Marketing Campaigns: Jan-Apr 2011 

Winners:

Adult
Room - Emma Donoghue
Marketer: Lee Dibble, Pan Macmillan

Children's
The Gruffalo Red Nose Day Book - Julia Donaldson
Marketers: Katharine Smales, Laura Burr and Hattie Adam-Smith, Macmillan

Highly commended:

The Immortal Life of Henrietta Lacks - Rebecca Skloot
Marketer: Claire Morrison, Macmillan

When God Was A Rabbit - Sarah Winman
Marketer: Vicky Cowell, Headline

Meet me at the Cupcake Café - Jenny Colgan
Marketer: Emma Williams, Little, Brown

Best Marketing Campaigns: Sept-Dec 2010 

Winners:

The Fry Chronicles - Stephen Fry
Marketers: Jessica Killingley and Ruth Spencer, Penguin

Highly commended:

What you See is What you Get - Alan Sugar
Marketers: Antonia Byrne, Rebecca Ikin and Lee Dibble, Pan Macmillan

Angel - L.A.Weatherly
Marketer: Anna Howorth, Usbourne

A Simples Life - Aleksandr Orlov
Marketers: Katie Johnson, Ebury

Best Marketing Campaigns: May-Aug 2010 

Winners:

The Passage - Justin Cronin
Marketer: Claire Brett, Orion Books

The Help - Kathryn Stockett
Marketer: Jane Rose, Penguin

Puffin 70th Anniversary
Marketer: Kirsten Grant, Puffin

Highly commended:

Sh*t My Dad Says - Justin Halpern
Marketer: Antonia Byrne, Pan Macmillan

The Good, the Bad and the Dumped - Jenny Colgan
Marketers: Kate Webster and Emma Williams, Little, Brown

Snowman - Jo Nesbo
Marketers: Roger Bratchell, Vicky Watson and Faye Brewster, Vintage/Random House

Best Marketing Campaigns: Jan - Apr 2010 

Winner:

Operation Mincemeat - Ben Macintyre
Marketer: Penelope Beech (Head of Adult Marketing), Bloosmbury

Highly commended:

The Good Man Jesus and the Scoundrel Christ - Philip Pullman
Marketer: Sian Gibson (Marketing manager), Canongate

Wolf Hall - Hilary Mantel
Marketers: Sam Shone (Marketing Manger), Ben Hurd (Head of Marketing) and Minna Fry (Associate Publisher), HarperCollins

Solar - Ian McEwan
Marketer: Roger Bratchell (Marketing Director), Random House

Best Marketing Campaigns: Sep- Dec 2009 

Winner:

Under the Dome - Stephen King
Marketer: Laurence Festal (Marketing Manager) Hodder

Highly commended:

Real Heroes - Ross Kemp. Marketer: Ben Hurd (Head of Marketing), HarperCollins

And Another Thing - Eoin Colfer and The Hitchhikers Guide to the Galaxy 30thth anniversary edition. Marketers: Elizabeth Smith (Commercial Marketing Director), Penguin & Antonia Byrne, Pan Macmillan

The Death of Bunny Munro - Nick Cave. Marketer: Sian Gibson (Marketing Manager), Canongate

Where's Stig - Rod Hunt. Marketer: Alex Young (Marketing Manager), Ebury

(Retail Sector) "For Christmas Read Foyles" - Marketer: Julia Kingsford (Marketing Manager), W&G Foyle

Best Marketing Campaigns: May - Aug 2009 

Winners:

The White Queen - Philippa Gregory
Marketers: Dawn Burnett (Marketing Director), & Ally Glynn (Web Manager), Simon & Schuster

Life of Pi (reissue) - Yann Martel
Marketers: Sian Gibson (Marketing Manager), & Andrea See (Online Marketing Executive), Canongate

Highly commended:

59 Seconds - Richard Wiseman. Marketer: Rebecca Ikin (Marketing Director), Pan Macmillan

Keep Calm and Carry On. Marketer: Louise McKee (Marketing Coordinator), Ebury Publishing

Breath - Tim Winton. Marketers: Lee Dibble (Senior Marketing Manager), and Rebecca Ikin (Marketing Director), Pan Macmillan

D-Day - Antony Beevor. Marketer: Jane Rose (Literary Marketing Director), Penguin

Best Marketing Campaigns: Jan - April 2009 

Winner:

The Very Hungry Caterpillar's 40th Anniversary - Eric Carle
Marketer: Kirsten Grant (Marketing Director), Puffin Books

Highly commended:

50 Ways to Find a Lover - Lucy Anne Holmes. Marketers: Rebecca Ikin, Marketing Director, and Naomi Berwin, Marketing Assistant, Pan Macmillan

Bad Science - Ben Goldacre. Marketer: Ben Hurd, Marketing Director: Press Books, 4th Estate / HarperCollins

Mr Toppit - Charles Elton. Marketer: Matt Clacher, Literary Marketing Executive, Penguin

Gone Tomorrow & Nothing to Lose - Lee Child. Marketer: Janine Giovanni, Transworld Publishers

Best Marketing Campaigns: Sept - December 2008 

Winner:

The Mighty Book of Boosh - Noel Fielding & Julian Barratt
Marketers: Jenny Todd (Sales and Marketing Director) and Sian Gibson (Marketing Manager), Canongate Books

Highly commended:

Ripley's Believe it or Not Marketer: Farah Thompson, Marketing Executive, Cornerstone

FX 'Prime Time Crime Reading' Television Sponsorship Marketer: Adam Humphrey, Senior Marketing Manager, CHA

Dear Fatty - Dawn French. Marketer: Claire Round, Marketing Director, Random House, Cornerstone

The Snowball - Warren Buffett & the Business of Life - Alice Schroeder. Marketer: Penelope Beech, Head of Adult Marketing, Bloomsbury

Best Marketing Campaigns: May - August 2008 

Winner:

Devil May Care - Sebastian Faulks
Marketer: Jane Rose, Literary Marketing Director, Penguin

Highly commended:

Dead Man's Footsteps - Peter James
Marketers: Charlie King, Senior Marketing Manager & Geoff Duffield, Group Sales & Marketing Director, Pan Macmillan.

Chasing Harry Winston - Lauren Weisberger
Marketer: Leisa Nugent, Head of Marketing, HarperFiction, HarperCollins

Best Marketing Campaigns: January - April 2008 

Winner:

Delia's How to Cheat at Cooking - Delia Smith
Marketers: Alex Young, Campaign Marketing Manager & Sarah Bates, Trade Marketing Manager, Ebury Publishing

Highly commended:

The Infidelity Chain - Tess Stimson
Marketer: Ellen Wood, Marketing Manager, Pan Macmillan

The Shakespeare Secret - J.L Carrell
Marketer: Emma Williams, Marketing Executive, Little, Brown Book Group Ltd

Revelation - C. J Sansom
Marketer: Charlie King, Senior Marketing Manager, Pan Macmillan

The Quest - Wilbur Smith
Marketers: Ellen Wood & Rebecca Ikin, Marketing Director, Pan Macmillan

Nineteen Minutes - Jodi Picoult
Marketers: Laurence Festal, Marketing Manager & Kelly Edgson-Wright, Marketing Director, Hodder & Stoughton

Best Marketing Campaigns: September - December 2007 

Joint winners:

On the Edge - Richard Hammond
Marketer: Mark Rusher, Marketing Director, Orion Trade

Slam - Nicky Hornby
Marketer: Kirsten Grant, Marketing Director, Puffin Books

Highly commended:

Nigella Express - Nigella Lawson
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Brand Manager

For One More Day - Mitch Albom
Marketer: Lindsey Mooney, Online Development Manager, Little Brown

The Difficult Second Book/audio download - Chris Moyles
Marketers: Alex Young, Marketing Manager and Katie Johnson, Digital, Ebury Publishing

Long Way Down - McGregor and Boorman
Marketer: Alison Lindsay, Marketing Director, Little Brown

And a Special Award ...

Blackwells Back to University/Connect Site
Marketer: Phill Jamieson, Head of Marketing, Blackwells

Harry Potter and the Deathly Hallows/Save Harry campaign
Marketer: Nyree Jillings, Children's Marketing Planner, Waterstone's

Best Marketing Campaigns: May - August 2007 

Joint winners:

The Blue Zone - Andrew Gross
Marketer: Catherine Hunt, Head of Insight and Media, HarperCollins

Vintage Classics relaunch
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Manager

Highly commended:

Young Stalin - Simon Sebag-Montefiore
Marketer: Jessica Mead, Senior Marketing Manager, Weidenfeld & Nicolson

The Missing - Chris Mooney
Marketers: Jennifer Doyle and Samantha Binnie, Penguin

And a Special Award ...

Harry Potter
Marketers: Sarah Beal (Project Director), Lucy Holden (Head of Children's Publicity), Minna Fry (Marketing Director) and the Harry Potter team

Best Marketing Campaigns: January-April 2007 

Joint winners:

Anybody Out There - Marian Keyes
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

The Raw Shark Texts - Steven Hall
Marketer: Jenny Todd and Suzanne Kennedy, Canongate

Highly commended:

Borders Mobile Campaign
Marketer: Laura Stafford, CRM and Online Manager, Borders

Blue Shoes and Happiness by Alexander McCall Smith
Marketers: Nicola Hill and Bobby Nayyar, LittleBrown

Rebus 20 Campaign
Marketer: Anthony Keates, Marketing Director, Paperbacks, Orion

4th Quarter: October-December 2006 

Joint winners:

Hannibel Rising - Thomas Harris
Marketing team from CHA

Step on it Cupid - Lorelei Mathias
Marketer: Lorelei Mathias

Highly commended:

Heat by George Monbiot
Marketer: Rachel Salvidge, Marketing Director, Penguin Press

The Sound of Laughter by Peter Kay
Marketer: Claire Round, Marketing Director, Century

Close by Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline

3rd Quarter: July-September 2006 

Winner:

Penguin Classics 60th Anniversary
Marketer: Rachel Salvidge, Penguin

Highly commended:

The Longest Crawl by Ian Marchant
Marketer: Jon Parker, Head of Adult Marketing, Bloomsbury

Perfect Match by Jodi Picoult
Marketer: Kelly Edgson-Wright, Marketing Director, Hodder

Hope by Lesley Pearce
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

Araminta Spook (two titles)
Marketer: Joanne Owen, Children's Marketing Manager, Bloomsbury

2nd Quarter: April-June 2006 

Winners:

JPod - Douglas Coupland
Marketer: Jessica Clark, Marketing Manager, Bloomsbury

Freakonomics - Levitt & Dubner
Marketer: Gina Luck, Marketing Manager, Penguin

Highly commended:

Pele: The Autobiography
Marketer: Dawn Burnett, Head of Marketing, Simon & Schuster

The Take - Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline

Borders - Stay A While
Marketer: Emily Maben, Campaign Marketing Executive, Borders

Vanishing Acts - Jodi Piccoult
Marketer: Kelly Edgson-Wright, Head of Marketing, Hodder

1st Quarter: January-March 2006 

Winners:

The Boy in the Striped Pyjamas by John Boyne
Marketer: Barry O'Donovan, RandomHouse Childrensˆ¢ Books

Jordan, A Whole New World
Marketer: Claire Round, RandomHouse CHA division

Highly commended:

Collapse - Jared Diamond
Helen Farragher, Penguin Books

Lost Art of Keeping Secrets - Eva Rice
Jo Wheatley, Headline

Kaitlyn - Kevin Lewis
Elizabeth Smith, Penguin Books

Planet Earth, Making of a Epic Series
Ian Barham, BBC Books

For more details on membership or meetings, please email jo@bookmarketing.co.uk or alastair@agile-ideas.com.