Best Marketing Campaigns: September - December 2007
Joint winners:
On the Edge - Richard Hammond
Marketer: Mark Rusher, Marketing Director, Orion Trade
Slam - Nicky Hornby
Marketer: Kirsten Grant, Marketing Director, Puffin Books
Highly commended:
Nigella Express - Nigella Lawson
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Brand Manager
For One More Day - Mitch Albom
Marketer: Lindsey Mooney, Online Development Manager, Little Brown
The Difficult Second Book/audio download - Chris Moyles
Marketers: Alex Young, Marketing Manager and Katie Johnson, Digital, Ebury Publishing
Long Way Down - McGregor and Boorman
Marketer: Alison Lindsay, Marketing Director, Little Brown
And a Special Award ...
Blackwells Back to University/Connect Site
Marketer: Phill Jamieson, Head of Marketing, Blackwells
Harry Potter and the Deathly Hallows/Save Harry campaign
Marketer: Nyree Jillings, Children's Marketing Planner, Waterstone's
Best Marketing Campaigns: May - August 2007
Joint winners:
The Blue Zone - Andrew Gross
Marketer: Catherine Hunt, Head of Insight and Media, HarperCollins
Vintage Classics relaunch
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Manager
Highly commended:
Young Stalin - Simon Sebag-Montefiore
Marketer: Jessica Mead, Senior Marketing Manager, Weidenfeld & Nicolson
The Missing - Chris Mooney
Marketers: Jennifer Doyle and Samantha Binnie, Penguin
And a Special Award ...
Harry Potter
Marketers: Sarah Beal (Project Director), Lucy Holden (Head of Children's Publicity), Minna Fry (Marketing Director) and the Harry Potter team
Best Marketing Campaigns: January-April 2007
Joint winners:
Anybody Out There - Marian Keyes
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin
The Raw Shark Texts - Steven Hall
Marketer: Jenny Todd and Suzanne Kennedy, Canongate
Highly commended:
Borders Mobile Campaign
Marketer: Laura Stafford, CRM and Online Manager, Borders
Blue Shoes and Happiness by Alexander McCall Smith
Marketers: Nicola Hill and Bobby Nayyar, LittleBrown
Rebus 20 Campaign
Marketer: Anthony Keates, Marketing Director, Paperbacks, Orion
4th Quarter: October-December 2006
Joint winners:
Hannibel Rising - Thomas Harris
Marketing team from CHA
Step on it Cupid - Lorelei Mathias
Marketer: Lorelei Mathias
Highly commended:
Heat by George Monbiot
Marketer: Rachel Salvidge, Marketing Director, Penguin Press
The Sound of Laughter by Peter Kay
Marketer: Claire Round, Marketing Director, Century
Close by Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline
3rd Quarter: July-September 2006
Winner:
Penguin Classics 60th Anniversary
Marketer: Rachel Salvidge, Penguin
Highly commended:
The Longest Crawl by Ian Marchant
Marketer: Jon Parker, Head of Adult Marketing, Bloomsbury
Perfect Match by Jodi Picoult
Marketer: Kelly Edgson-Wright, Marketing Director, Hodder
Hope by Lesley Pearce
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin
Araminta Spook (two titles)
Marketer: Joanne Owen, Children's Marketing Manager, Bloomsbury
Winners:
JPod - Douglas Coupland
Marketer: Jessica Clark, Marketing Manager, Bloomsbury
Freakonomics - Levitt & Dubner
Marketer: Gina Luck, Marketing Manager, Penguin
Highly commended:
Pele: The Autobiography
Marketer: Dawn Burnett, Head of Marketing, Simon & Schuster
The Take - Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline
Borders - Stay A While
Marketer: Emily Maben, Campaign Marketing Executive, Borders
Vanishing Acts - Jodi Piccoult
Marketer: Kelly Edgson-Wright, Head of Marketing, Hodder
1st Quarter: January-March 2006
Winners:
The Boy in the Striped Pyjamas by John Boyne
Marketer: Barry O'Donovan, RandomHouse Childrensˆ¢ Books
Jordan, A Whole New World
Marketer: Claire Round, RandomHouse CHA division
Highly commended:
Collapse - Jared Diamond
Helen Farragher, Penguin Books
Lost Art of Keeping Secrets - Eva Rice
Jo Wheatley, Headline
Kaitlyn - Kevin Lewis
Elizabeth Smith, Penguin Books
Planet Earth, Making of a Epic Series
Ian Barham, BBC Books
For more details on membership or meetings, please email johenry@publishingnews.co.uk or alastair@agile-ideas.com.
Book Marketing Society
7 John Street
London WC1N 2ES
Tel: 020 7440 8930
email: johenry@publishingnews.co.uk