Book Marketing Society : Meetings

Past meetings

Thursday, 12th June

An Open Meeting was held on 12th June 2008 in the Publishing News Boardroom. The programme for the evening was:

Presentation by Marc Lewis, Founder of i-cue on marketing books by mobile
Updates from Alastair Giles and Jo Henry on:

Presentations from the evening are available, please email Chini Ugboma to request
Announcement by Jo Howard on the winners of the BMS 1st Marketing Campaign Awards for the period January - April 2008.

Winner:

Delia's How to Cheat at Cooking - Delia Smith
Marketers: Alex Young & Sarah Bates, Ebury Publishing

Highly commended:

The Infidelity Chain - Tess Stimson
Marketer: Ellen Wood, Pan Macmillan

The Shakespeare Secret - J.L Carrell
Marketer: Emma Williams, Marketing Executive, Little, Brown Book Group Ltd

Revelation - C. J Sansom
Marketer: Charlie King, Senior Marketing Manager, Pan Macmillan

The Quest - Wilbur Smith
Marketers: Ellen Wood & Rebecca Ikin, Marketing Director, Pan Macmillan

Nineteen Minutes - Jodi Picoult
Marketers: Laurence Festal, Marketing Manager & Kelly Edgson-Wright, Marketing Director, Hodder & Stoughton

Wednesday 2nd April 2008

A Forum meeting was held at The Boardroom of Little, Brown Book Group, where Jon Woolcott from Waterstone's gave a presentation about Waterstone's customer research - with specific reference to their market segmentation procedures.

Wednesday, 20th February

An Open Meeting was held on 20th February 2008 in the Gallery at Foyles. The programme for the evening was:

Presentation by Honor Wilson Fletcher of the National Year of Reading
Updates on various industry promotions, including:

Presentations are available, please email Chini Ugboma to request
Announcement by Jo Howard on the winners of the BMS 3rd Marketing Campaign Awards for the period September - December 2007.

Joint winners:

On the Edge - Richard Hammond
Marketer: Mark Rusher, Marketing Director, Orion Trade

Slam - Nicky Hornby
Marketer: Kirsten Grant, Marketing Director, Puffin Books

Highly commended:

Nigella Express - Nigella Lawson
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Brand Manager

For One More Day - Mitch Albom
Marketer: Lindsey Mooney, Online Development Manager, Little Brown

The Difficult Second Book/audio download - Chris Moyles
Marketers: Alex Young, Marketing Manager and Katie Johnson, Digital, Ebury Publishing

Long Way Down - McGregor and Boorman
Marketer: Alison Lindsay, Marketing Director, Little Brown

And a Special Award ...

Blackwells Back to University/Connect Site
Marketer: Phill Jamieson, Head of Marketing, Blackwells

Harry Potter and the Deathly Hallows/Save Harry campaign
Marketer: Nyree Jillings, Children's Marketing Planner, Waterstone's

Thursday, 18th October 2007

An Open Meeting was held on 18th October in the Gallery at Foyles. The programme for the evening was:

Introduction by Jo Henry
An update on the Spread the Word campaign by John Bond
Announcement by Alastair Giles on Richard & Judy's Children's Book Club/C4 Lost for Words campaign
Announcement by Alastair Giles on Richard & Judy's Book Club 2008/Galaxy British Book Awards/ 2008 Irish Book Awards
Audiobook promotion update by Jo Henry
Announcement by Jo Henry on the winners of the BMS 2nd Marketing Campaign Awards for the period May - August 2007.

Joint winners:

The Blue Zone - Andrew Gross
Marketer: Catherine Hunt, Head of Insight and Media, HarperCollins

Vintage Classics relaunch
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Manager

Highly commended:

Young Stalin - Simon Sebag-Montefiore
Marketer: Jessica Mead, Senior Marketing Manager, Weidenfeld & Nicolson

The Missing - Chris Mooney
Marketers: Jennifer Doyle and Samantha Binnie, Penguin

And a Special Award ...

Harry Potter
Marketers: Sarah Beal (Project Director), Lucy Holden (Head of Children's Publicity), Minna Fry (Marketing Director) and the Harry Potter team.

Key dates from the meeting include:
The Irish Book Awards title nominations open from 22nd November 2007: Organiser: Bert Wright, bwcc@eircom.net - Details available at: http://www.irishbookawards.ie

The Galaxy British Book Awards title nominations open from 24th November 2007: Organiser: Merric Davidson, gbba@mdla.co.uk - Details available at: http://www.galaxybritishbookawards.com

Wednesday, 19th September 2007

A Forum Meeting was held in the boardroom at Penguin, Embankment level meeting room, 80 Strand, WC2. Members heared talks from four people working within online book communities - Mark Thwaites (The Book Depository), Peter Crawshaw (Lovereading.co.uk), and David Keighley & Tony Cook (Booktribes.com). Each spoke briefly about their online book ventures, and the importance of online social networks in the book community.

Wednesday, 20th June 2007

A Forum Meeting was held in the boardroom at Orion, Upper Saint Martins Lane. The meeting discussed the audiobooks market and the Spread the Word scheme.

It reported on recent audiobook research carried out by BML on behalf of the APA, to provide information to better understand the audiobooks market. The meeting also looked into ways to rejuvenate the Spread the Word initiative.

Wednesday, 12th June 2007

An Open Meeting was held on 12th June in the Gallery at Foyles. The programme for the evening was:

Presentation by Jo Henry on the first findings from the APA's Audio Book research conducted by BML.
An evaluation by Jo Henry of key research findings from BML's Digital Task Force research, produced from the BML Book Zone panel.
Announcement by Alastair Giles on Richard & Judy's Summer Reads 2007.
Round-up by Alastair Giles, of the '50 best books that defined their era' promotion, run in April/May/June with The Guardian and Pilsner Beers.
Sales evaluation by Kirstie Wainwright of BookScan, of the '50 best books that defined their era' promotion.
Presentation by marketer, John Grant, who discussed 21st Century Marketing, a continuation of his BA conference speech.
And the winners of the BMS marketing awards for the period January - April 2007, were announced by Jo Howard, chair of the BMS.

Joint winners:

Anybody Out There - Marian Keyes
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

The Raw Shark Texts - Steven Hall
Marketer: Jenny Todd and Suzanne Kennedy, Canongate

Highly commended:

Borders Mobile Campaign
Marketer: Laura Stafford, CRM and Online Manager, Borders

Blue Shoes and Happiness by Alexander McCall Smith
Marketers: Nicola Hill and Bobby Nayyar, LittleBrown

Rebus 20 Campaign
Marketer: Anthony Keates, Marketing Director, Paperbacks, Orion

Thursday, 22nd February 2007

An Open Meeting was held in the Boardroom at The Guardian. The Agenda for the meeting was:

Briefing on Richard & Judy Summer Reads 2007
Briefing on forthcoming Guardian promotion - 50 Books Defining the 20th Century
Briefing of revised Book Marketing Society Structure & Schedule

Thursday, 25th January 2007

An Open Meeting was held in the Gallery at Foyles. The agenda for the meeting was:

Francis Bennett, consultant, discussed the implications of the recent BA report on digitisation, Brave New World, and how digital content is likely to be sold in the future
Presentation by Alastair Giles on the Irish Book Awards
Timetable for research project into and promotion of audio books
Quarterly awards, October-December

Joint winners:

Hannibel Rising - Thomas Harris
Marketing team from CHA

Step on it Cupid - Lorelei Mathias
Marketer: Lorelei Mathias

Highly commended:

Heat by George Monbiot
Marketer: Rachel Salvidge, Marketing Director, Penguin Press

The Sound of Laughter by Peter Kay
Marketer: Claire Round, Marketing Director, Century

Close by Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline

Monday, 30th October 2006

An Open Meeting was held in the Gallery at Foyles. The agenda for the meeting was:

Presentation by Phil Downer, Chair of World Book Day on 10th anniversary of World Book Day in 2007
Presentation by Cathy Gale on Quick Reads 2006/7
Call for collective research into and promotion of audio books
Quarterly awards, July-September

Winner:

Penguin Classics 60th Anniversary
Marketer: Rachel Salvidge, Penguin

Highly commended:

The Longest Crawl by Ian Marchant
Marketer: Jon Parker, Head of Adult Marketing, Bloomsbury

Perfect Match by Jodi Picoult
Marketer: Kelly Edgson-Wright, Marketing Director, Hodder

Hope by Lesley Pearce
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

Araminta Spook (two titles)
Marketer: Joanne Owen, Children's Marketing Manager, Bloomsbury

For a copy of the press release, please contact chini@bookmarketing.co.uk

Tuesday 26th September 2006

A Forum Meeting was held in the Bloomsbury boardroom, Soho Square.

The meeting discussed ethnic diversity within the publishing industry, and possibilities to reach BME markets. Presentations by:

Stephen Merrigan of DIPNet on history and development of DIPNet
Jo Henry on recent BML research on staff ethnic diversity in the publishing industry
Ruth Cairns and Jane Opoku (Colman Getty), Tania Wilmer (decibel) and John Hampson (Arts Council) on 2007 pilot 'Books for all' diversity promotion

Thursday, 20th July 2006

An Open Meeting was held on 20th July in the Gallery at Foyles. The programme for the evening was:

Presentation by Catherine Large of BookTrust evaluating of the 2006 Get London Reading Campaign, and plans for future campaigns.
Presentation by Penny Shapland, The Reading Agency on the broad range of marketing opportunities that exist through libraries, with case studies of recent campaigns.
Evaluation by Alastair Giles of the '50 best books made in to film' promotion run in May/June with The Guardian.
Sales evaluation by Ann Betts of BookScan of the '50 best books made in to film' promotion.
Announcement of second Quarterly Marketing Award winners
For PDFs of any of the above presentations, please email chini@bookmarketing.co.uk

Monday, 19th June 2006

A Forum Meeting was held on Monday 19th June in the boardroom at Macmillan. The meeting was a follow-up discussion to presentations made by Dr. Michelle Harrison of the Henley Centre and Steve Bohme of BML.

The meeting followed up key points from presentations at the BA Conference - specifically those from the opening presentations by Steve Bohme of BML and Michelle Harrison, Director of the Henley Centre Headlight Vision, who was guest speaker at the meeting.

Wednesday, 26th April 2006
An Open Meeting was held on Wednesday 26th April in the Gallery at Foyles in the Charing Cross Road. The programme for the evening was:

announcement of the First Quarterly Marketing Award winners
final briefing about the 50 best books ever made into film promotion running in Guardian from 5th May until the Guardian Hay Festival in early June
other forthcoming marketing opportunities
short presentation from Vineet Lal, VisitBritain on Storybook England, a major new campaign in September 2006 encouraging people to visit sites in England connected with children's literature
short presentation from Amir Khan, Txtfo.com, a mobile marketing company working with publishers such as Wiley, Orion and Bloomsbury. Amir spoke about the general texting market place, and how mobiles are and will be used in the book trade.
Presentations are available, please email Chini Ugboma to request

For more details on membership or meetings, please email johenry@publishingnews.co.uk or alastair@agile-ideas.com.