Adapting to life in lockdown: driving consumers to online sales

Join us for our first ever Virtual Masterclass!

Tuesday 5 May    11:15 to 13:00

Dial-in via Zoom – members can register below to receive the details

Hosted by James Spackman



Carmen Byers, Head of Marketing, Audio at PRH, on:

-The Penguin Classics audio campaign

-Insight-driven audio marketing

-Working with authors on audio products – audiobook and podcast


Niriksha Bharadia, Marketing Manager at Faber & Faber, on:

-Faber’s recent audiobook and podcast work, including Sarah Pascoe

-Using social media to respond to customer need in lockdown in a planned, yet agile, way supporting indies and selling direct


Rob Chilver, Digital Marketing Manager at Headline, on:

-Driving sales online, from ebook promotion to audio trends to social media campaigns

-How things have changed/accelerated in the lockdown


This will be followed by a Surgery session where you can pose your questions and concerns to the speakers and the wider group (technology permitting!)



Register by 16:00 on Monday 4 May
Zoom details will be sent to members who have registered on the evening of Monday 4 May