BMS Masterclass with James Spackman: Young Adult / Crossover fiction focus

  • WHEN: August 1, 2019
  • AT: 9:30am – 1pm
  • LOCATION: Total Media Offices, W1F 8GQ
  • COST: £69 (Members Only)

The BMS is inviting its members to delve into some of the most successful YA and crossover marketing campaigns of the past twelve months as part of its latest BMS Masterclass session with James Spackman, Publisher of Profile Pursuit and branding consultant.

A summary of the campaigns being discussed will be circulated ahead of the masterclass and audience members will be encouraged to come armed with questions. We are aiming for a wide-ranging discussion about creating campaigns with real impact.

Speakers on the day will be:

  • Kat McKenna of Macmillan Children’s Books, who will be talking about her award-winning Children of Blood and Bone campaign
  • Naomi Berwin of Hachette Children’s Books, recent BMS Award winner for King of Scars, who will be talking about lessons across a range of YA titles, including Laini Taylor, Caraval and Leigh Bardugo
  • Sanne Vliegenthart, who has both worked with influencers during her time at YA portal Penguin Platform, and been an influencer on her popular book and lifestyle channel Books and Quills
  • Roisin O’Shea of HotKey and Piccadilly Press, who will be talking about her recent campaign for The Twisted Tree, among other titles

At the end of the session, James will host a campaign surgery, allowing anyone to bring up challenges they are facing in their own campaigns. The session aims to be open and interactive, and has proved to be full of lively discussion in the past.

The Masterclasses are a great way to get an insight into successful campaigns and to get feedback from marketers from across the industry on whatever you’re working on.

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