‘Doing it Live’ event at LBF with PPC

  • WHEN: April 11, 2018
  • AT: 13:00 – 14:00
  • LOCATION: Olympia Room Grand Hall

The BMS will once again be collaborating with the Publishers’ Publicity Circle at this year’s London Book Fair, with an event on live content. We will explore the ways in which publishers are using digital platforms to create and share original and engaging live content to grow audiences and add a new dimension to campaigns. Experts and ambassadors from leading digital brands and agencies will give insight, showcase their work and share how ‘live’ can be used effectively on campaigns of any size and budget.

Expect expert discussion on:

  • Livestreaming launches, stunts and performances
  • Candid author interviews and readings
  • Collaborating with media partners to increase outreach
  • Live podcast recordings and using platforms such as YouTube, Instagram stories, Periscope and Snapchat.

More information is available on the LBF website, here.