Digital Hacks: A new half-day BMS workshop  

  • WHEN: September 13, 2018
  • AT: 9.15am: doors & coffee - 09.30am: start – 1pm: ends
  • LOCATION: Nielsen's Creative Hub, 66 Porchester Road, W2 6ET
  • COST: £65 (BMS members), £120 (Non-BMS members) // 2nd tickets half-price

Perfect for any marketers with responsibility for managing digital communities. Don’t miss your chance to join.

Laura Di Giuseppe and Laura Davis, Publishing and Marketing Consultants, will be leading a digital-focused BMS workshop.

The overarching theme of the day will be Community Management – what this really means and why it’s crucial – branching into interactive sub-sessions on Social Strategy, Email Marketing, and Content Marketing / SEO, led by creative experts from across a variety of industries including:

  • Sarah Penny – Head of Content – Fashion & Beauty Monitor and Celebrity Intelligence at Centaur Media Plc.
  • Rachel Baines – Email Marketing Manager – RICS; Telegraph Media Group
  • Alicia Phuah – Account Manager – Contently
  • Tom Spurgin – Audience Development Manager – Philharmonia Orchestra

Each section will cover five key areas:

  • A refresher: looking at the essential elements that you might have forgotten
  • Quick wins: offering ideas that can be immediately implemented into your current marketing strategies
  • Big budget: envisioning the blue-sky thinking that might be achieved with big spend
  • Shoestring budget: demonstrating how to create an effective campaign with minimal money
  • Collaborative problem-solving: in which the assembled group will work together to brainstorm solutions to enduring industry issues

The workshop will wrap up with a quick look at future trends that could affect or elevate our marketing strategies going forward.

Laura Di Giuseppe is a marketing consultant with experience in publishing, film productions and multi-media franchises. She has been in charge of developing integrated consumer and retail marketing strategies for some of the world’s most successful publishing brands including Dr Seuss, Paddington, J.R.R. Tolkien, Agatha Christie, George R.R. Martin’s A Song of Ice and FireFantastic Beasts and Pokémon.

Laura Davis is a publishing and marketing consultant, helping organisations in the arts, in design and in communities to understand how audiences engage with the content and messages they put out. She has managed content operations for major companies ranging from the BBC Proms to Hodder Education, as well as startups such as the Open Data Institute and Energy Systems Catapult.

Price:

  • £65 per class for BMS members
  • £120 for Non-BMS members
  • 2nd tickets are half-price for the same organisation

As part of the booking, we would be grateful if you could let us know about the challenges you continue to encounter across social, email, content & SEO which you would like to see addressed (please include this answer in the form below).

 

Bookings: