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King of Scars recently won a BMS Award for Best Young Adult campaign. Here, winners Natasha Whearity and Naomi Berwin share their learnings: Start building anticipation early We announced King of Scars 15 months pre-publication and consiste…
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The April-June BMS Awards are now open for entry. You can submit your campaign here. Want to know more about the judges? Find out who’s judging this season’s awards below… Sophie Rochester is CEO and Founder at Yodomo. Previously she work…
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Earlier this year, Janet Aspey won the BMS Award for Best Guerrilla Campaign, along with her colleague Hannah Sawyer. Here Janet shares three of the key takeaways from that campaign: Partnerships were really key for us in this campaign in o…
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Last month, Amelia Fairney and Rose Poole from the Penguin General marketing team presented some of the highlights of the huge campaign they ran for Michelle Obama’s memoir, Becoming. Even if you don’t have a former First Lady for an…
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The BMS is inviting its members to delve into some of the most successful YA and crossover marketing campaigns of the past twelve months as part of its latest BMS Masterclass session with James Spackman, Publisher of Profile Pursuit and bra…
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Campaigns from HarperCollins, BonnierZaffre, BlueBird (PanMacmillan) and Hachette Children’s have been announced as winners of the January-March 2019 awards at the quarterly BMS Members’ Meeting, held 22nd May at the Havas KX Creative Agenc…
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WELCOME
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
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Latest news & views
POSTED ON: 10/07/19
CATEGORY: Blog
TAGS:
King of Scars recently won a BMS Award for Best Young Adult campaign. Here, winners Natasha Whearity and Naomi Berwin share their learnings: Start building anticipation early We announced King of Scar…
READ MORE
POSTED ON: 03/07/19
CATEGORY: News
TAGS:
The April-June BMS Awards are now open for entry. You can submit your campaign here. Want to know more about the judges? Find out who’s judging this season’s awards below… Sophie Rochester is CEO an…
READ MORE
POSTED ON: 26/06/19
CATEGORY: Blog
TAGS:
Earlier this year, Janet Aspey won the BMS Award for Best Guerrilla Campaign, along with her colleague Hannah Sawyer. Here Janet shares three of the key takeaways from that campaign: Partnerships were…
READ MORE
POSTED ON: 12/06/19
CATEGORY: Blog
TAGS:
Last month, Amelia Fairney and Rose Poole from the Penguin General marketing team presented some of the highlights of the huge campaign they ran for Michelle Obama’s memoir, Becoming. Even if y…
READ MORE
Award showcase
Enjoy highlights of our latest campaign award winners. BMS Members are able to view the campaign details of Award winning and notable campaigns. Click here to find out more.
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The World’s Fittest Book by Ross Edgley
The campaign reached a niche and non-traditional book buying audience through inspired creation of endurance events such as a sled rag race on Instagram for a new author in a crowded space.
Submission by: Little, Brown Book Group
Category: Non-Fiction (above £2.5k)
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Virago Modern Classic’s 40th Anniversary Collection
This campaign successfully saw increased engagement across all social channels and a sales profile that continued well into summer as well as Waterstones Book of Month for one of the titles
Submission by: Little, Brown Book Group. Imprint - Virago
Category: Multi-title campaign
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Real Food Kids Will Love/Annabel Karmel
ingenious campaign which clearly showed the reinvigoration of a brand author and retargeting to a more contemporary audience. The judges found the campaign ingenious and were impressed by the partnership with the V & A Museum of Childhood.
Submission by: Pan Macmillan
Category: Non-Fiction (above £2.5k)
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Spitfire by John Nichol
This campaign used eye-catching visuals and partnerships, with event tie-ins such as Father’s Day and RAF centenary to secure impressive sales. Managed to get the Daily Telegraph to given them a rerun of their advertisement for free.
Submission by: Simon and Schuster UK
Category: Non-Fiction (above £2.5k)
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VINTAGE Summer
An original campaign which promoted these classic titles as ideal holiday reads. It include well-thought out Instagram design and bibliotherapy sessions.
Submission by: VINTAGE
Category: Multi-title campaign
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Birthday Boy / David Baddiel
This well-considered awareness campaign built on previous campaigns including amazing character creative and activity map and resulting in a better return on investment.
Submission by: HarperCollins Children's Books
Category: Children’s (above £2.5k)
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Secrets of a Sun King / Emma Carroll
This campaign targeted teachers with thorough and engaging materials, bringing the book into the classroom and resulting in trade success and good return on investment with a second Waterstones Book of the Month for the author.
Submission by: Faber & Faber
Category: Children’s (above £2.5k)
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Room to Dream / David Lynch
Successful marketing in this campaign in spite of the author’s absence included the clever idea of live-streaming a ‘Lynchathon’: an eighteen hour long viewing of Twin Peaks: The Return for fans, and the well-handled ‘1 week out’ embargo.
Submission by: Canongate
Category: Non-Fiction (above £2.5k)
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
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