BMS Masterclass – Non-Fiction special

    Get inspired by some of the best campaigns in the industry The BMS is inviting its members to delve into some of the most successful non-fiction marketing campaigns of the past twelve months as part of its latest BMS Masterclass session wit…

  • 3 key lessons from The Binding

    It recently won the BMS Award for Best Adult Fiction campaign and is currently the bestselling hardback novel published in 2019. Here Katy Blott and Sarah Shea of HarperCollins, the masterminds behind the campaign, share their insights into…

  • King of Scars

    5 key takeaways from King of Scars

    King of Scars recently won a BMS Award for Best Young Adult campaign. Here, winners Natasha Whearity and Naomi Berwin share their learnings: Start building anticipation early We announced King of Scars 15 months pre-publication and consiste…



The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.


Latest news & views

Book Marketing Society Awards

Winners of the April-June 2019 Awards!

POSTED ON: 02/09/19



Congratulations to the winners of the April-June 2019 BMS Awards! The full list of winners are… Best Debut Campaign: Highly Commended: The Flatshare by Beth O’LearyMarketers: Bethan Ferguson and Han…


3 key lessons from The Binding

POSTED ON: 26/07/19



It recently won the BMS Award for Best Adult Fiction campaign and is currently the bestselling hardback novel published in 2019. Here Katy Blott and Sarah Shea of HarperCollins, the masterminds behind…


Award showcase

Enjoy highlights of our latest campaign award winners. BMS Members are able to view the campaign details of Award winning and notable campaigns. Click here to find out more.

  • The World’s Fittest Book by Ross Edgley

    The campaign reached a niche and non-traditional book buying audience through inspired creation of endurance events such as a sled rag race on Instagram for a new author in a crowded space.

    Submission by: Little, Brown Book Group

    Category: Non-Fiction (above £2.5k)

  • Virago Modern Classic’s 40th Anniversary Collection

    This campaign successfully saw increased engagement across all social channels and a sales profile that continued well into summer as well as Waterstones Book of Month for one of the titles

    Submission by: Little, Brown Book Group. Imprint - Virago

    Category: Multi-title campaign

  • Real Food Kids Will Love/Annabel Karmel

    ingenious campaign which clearly showed the reinvigoration of a brand author and retargeting to a more contemporary audience. The judges found the campaign ingenious and were impressed by the partnership with the V & A Museum of Childhood.

    Submission by: Pan Macmillan

    Category: Non-Fiction (above £2.5k)

  • Spitfire by John Nichol

    This campaign used eye-catching visuals and partnerships, with event tie-ins such as Father’s Day and RAF centenary to secure impressive sales. Managed to get the Daily Telegraph to given them a rerun of their advertisement for free.

    Submission by: Simon and Schuster UK

    Category: Non-Fiction (above £2.5k)

  • VINTAGE Summer

    An original campaign which promoted these classic titles as ideal holiday reads. It include well-thought out Instagram design and bibliotherapy sessions.

    Submission by: VINTAGE

    Category: Multi-title campaign

  • Birthday Boy / David Baddiel

    This well-considered awareness campaign built on previous campaigns including amazing character creative and activity map and resulting in a better return on investment.

    Submission by: HarperCollins Children's Books

    Category: Children’s (above £2.5k)

  • Secrets of a Sun King / Emma Carroll

    This campaign targeted teachers with thorough and engaging materials, bringing the book into the classroom and resulting in trade success and good return on investment with a second Waterstones Book of the Month for the author.

    Submission by: Faber & Faber

    Category: Children’s (above £2.5k)

  • Room to Dream / David Lynch

    Successful marketing in this campaign in spite of the author’s absence included the clever idea of live-streaming a ‘Lynchathon’: an eighteen hour long viewing of Twin Peaks: The Return for fans, and the well-handled ‘1 week out’ embargo.

    Submission by: Canongate

    Category: Non-Fiction (above £2.5k)