• What made the Lowborn campaign such a success?

    Earlier this year, Sophie Painter of VINTAGE won the Best Guerrilla Marketing Award (April-June 2019) for her campaign for Kerry Hudson’s Lowdown. The judges said this was: A stellar example of a campaign delivering on some clear objectives…

  • Driving Decisions - Publishers - Event invitation

    Driving Decisions: Publishers

    Total Media are hosting an event on the 16th of October which BMS Members might want to sign up for: Best-selling author Richard Shotton gives an introduction to the field of behavioural science as it applies to publishers. We’ll cover some…


    BMS Masterclass – Non-Fiction special

    Get inspired by some of the best campaigns in the industry The BMS is inviting its members to delve into some of the most successful non-fiction marketing campaigns of the past twelve months as part of its latest BMS Masterclass session wit…

  • 3 key lessons from The Binding

    It recently won the BMS Award for Best Adult Fiction campaign and is currently the bestselling hardback novel published in 2019. Here Katy Blott and Sarah Shea of HarperCollins, the masterminds behind the campaign, share their insights into…

  • King of Scars

    5 key takeaways from King of Scars

    King of Scars recently won a BMS Award for Best Young Adult campaign. Here, winners Natasha Whearity and Naomi Berwin share their learnings: Start building anticipation early We announced King of Scars 15 months pre-publication and consiste…



The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.


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