The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.


Latest news & views

Award showcase

Enjoy highlights of our latest campaign award winners. BMS Members are able to view the campaign details of Award winning and notable campaigns. Click here to find out more.

  • RebusFest / Ian Rankin

    "Orion's Ian Rankin festival in Edinburgh brought the world of the Rebus series to life, with walking tours, whisky-tastings and quote trails across the city. Curated by Rankin himself, Orion promoted the event to Rebus fans via his social media channels, and won support from a plethora of local organisations in Edinburgh."

    Submission by: The Orion Publishing Group

    Category: Multi-title campaign

  • No is Not Enough / Naomi Klein

    "A bold and provocative campaign that matched the message of Naomi Klein’s book. Penguin went straight to the books’ audience with striking yellow fly-posters in areas with young, urban populations. Online, meanwhile, Naomi’s blog on the UK election drove traffic to the Waterstones website, and a huge amount of social media work culminated in Jeremy Corbyn tweeting a picture of him reading the book."

    Submission by: Penguin Press

    Category: Non-Fiction (above £2.5k)

  • Hag Seed & The Handmaid’s Tale / Margaret Atwood

    "The Handmaid’s Tale may have made groundbreaking television, but Vintage’s campaign also kept the book firmly at the centre of the conversation – while also publicizing Atwood’s latest novel, Hag-Seed. By sharing quote cards on Instagram during the series’ debut episode (115k impressions) and organising a ‘walk of the handmaids’ through London after the finale, the Vintage team did excellently to maintain memorable social visibility."

    Submission by: Vintage

    Category: Multi-title campaign

  • How Not To Kill Your Plants / Nik Southern

    Hodder’s savvy campaign targeted two key audiences: Millennials and Metropolitans. Comical, trend based quotes drew in the Millenials on Instagram, while Metropolitans were targeted with aspirational imagery and a Habitat pop-up. The results were clear to see: Southern’s book recorded extremely impressive hardback sales on a tiny budget

    Submission by: Hodder & Stoughton

    Category: Adult and Children’s Guerilla campaign (up to £2.5k)

  • There’s a Monster in Your Book / Tom Fletcher & Greg Abbott

    "There’s so much to praise about Natasha Collie’s diverse campaign. Her team at Puffin deployed a broad variety of creative strategies, from chewable bookmarks to a Facebook advertising campaign reaching parents with an interest in entertainment brands. Crucially, they also made an effort to target mums and dads online, and installed toddler-height immersive displays in bookshops to get the attention of their kids."

    Submission by: Puffin

    Category: Children’s (above £2.5k)