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Next month’s masterclass with James Spackman will review a number of leading campaigns of the past year through the lens of trade marketing,
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Covering the Spring reading period, judges had a hard time picking winners especially in the Non-Fiction category, which saw a number of titles working to rise above the competition in a crowded space.
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Our last BMS Member meeting, held at the Havas offices in Kings Cross, focused on Audio Marketing. The meeting featured a number of fantastic speakers who provided great insights into the benefits of audio marketing and a fabulous summary o…
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March’s Masterclass on (almost) zero budget marketing was a wide-ranging, in-depth session — many thanks to our marketers who presented their campaigns and fielded questions.
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November 2017 saw our final Breakfast Masterclass of the year. It was another stimulating session with four fascinating talks examining brand authors across the spectrum
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James has compiled a list of his takeaways from the BMS Masterclass on debut campaigns, featuring secretive male readers, billboard pilgrimages and a digital arms race!
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WELCOME
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
Latest news & views
News
POSTED ON: 23/10/18
TAGS: Booksellers Association Children's Indies
The campaign will give one new children’s book the opportunity of focused promotion in independent bookshops across the country each month.
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Blog
POSTED ON: 10/09/18
TAGS: #BMSShoutOut
#BMSShoutOut is a chance to celebrate great work from across the industry and inspire the campaigns we’re working on now.
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Blog
POSTED ON: 18/06/18
TAGS: #BMSShoutOut
#BMSShoutOut is a chance to celebrate great work from across the industry and inspire the campaigns we’re working on now. See the latest shoutouts we pulled together and presented at the June 2018 me…
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News
POSTED ON: 13/06/18
TAGS: BMS Awards
Covering the Spring reading period, judges had a hard time picking winners especially in the Non-Fiction category, which saw a number of titles working to rise above the competition in a crowded space…
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Award showcase
Enjoy highlights of our latest campaign award winners. BMS Members are able to view the campaign details of Award winning and notable campaigns. Click here to find out more.
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RebusFest / Ian Rankin
"Orion's Ian Rankin festival in Edinburgh brought the world of the Rebus series to life, with walking tours, whisky-tastings and quote trails across the city. Curated by Rankin himself, Orion promoted the event to Rebus fans via his social media channels, and won support from a plethora of local organisations in Edinburgh."
Submission by: The Orion Publishing Group
Category: Multi-title campaign
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No is Not Enough / Naomi Klein
"A bold and provocative campaign that matched the message of Naomi Klein’s book. Penguin went straight to the books’ audience with striking yellow fly-posters in areas with young, urban populations. Online, meanwhile, Naomi’s blog on the UK election drove traffic to the Waterstones website, and a huge amount of social media work culminated in Jeremy Corbyn tweeting a picture of him reading the book."
Submission by: Penguin Press
Category: Non-Fiction (above £2.5k)
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Hag Seed & The Handmaid’s Tale / Margaret Atwood
"The Handmaid’s Tale may have made groundbreaking television, but Vintage’s campaign also kept the book firmly at the centre of the conversation – while also publicizing Atwood’s latest novel, Hag-Seed. By sharing quote cards on Instagram during the series’ debut episode (115k impressions) and organising a ‘walk of the handmaids’ through London after the finale, the Vintage team did excellently to maintain memorable social visibility."
Submission by: Vintage
Category: Multi-title campaign
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How Not To Kill Your Plants / Nik Southern
Hodder’s savvy campaign targeted two key audiences: Millennials and Metropolitans. Comical, trend based quotes drew in the Millenials on Instagram, while Metropolitans were targeted with aspirational imagery and a Habitat pop-up. The results were clear to see: Southern’s book recorded extremely impressive hardback sales on a tiny budget
Submission by: Hodder & Stoughton
Category: Adult and Children’s Guerilla campaign (up to £2.5k)
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There’s a Monster in Your Book / Tom Fletcher & Greg Abbott
"There’s so much to praise about Natasha Collie’s diverse campaign. Her team at Puffin deployed a broad variety of creative strategies, from chewable bookmarks to a Facebook advertising campaign reaching parents with an interest in entertainment brands. Crucially, they also made an effort to target mums and dads online, and installed toddler-height immersive displays in bookshops to get the attention of their kids."
Submission by: Puffin
Category: Children’s (above £2.5k)
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
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All BMS Members are entitled to sign up to the BMS Facebook group and join our online community of book marketers.
The group is the best way to be in know about our events, hear about our promotions and ask other BMS members for advise.