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The theme of this year’s joint event with the PPC at the London Book Fair 2019 will be Campaigns that Make a Difference: Issue led PR and Marketing.
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Our first member meeting of 2019 will include four “how they did it” case studies, a look at trends in 2019 as well as the winners of the Sept-Dec Awards.
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The winning campaigns from the BMS seasonal awards (in association with Total Media) for the summer (May-August 2018) were announced at the BMS member meeting at HarperCollins’ offices on Wednesday 31 October 2018
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How to get the most out of working with retailers and other partners (like libraries) was the theme of our masterclass this month.
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Our first agenda-setting breakfast was with Bruce Daisley Twitter VP Europe, the host of Eat Sleep Work Repeat #1 Business Podcast on iTunes and the author of the forthcoming title The Joy of Work: 30 Ways to Fix Your Work Culture and Fall…
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Covering the Spring reading period, judges had a hard time picking winners especially in the Non-Fiction category, which saw a number of titles working to rise above the competition in a crowded space.
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WELCOME
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
Latest news & views
Blog
POSTED ON: 29/11/18
TAGS: #BMSShoutOut Member Meeting
See the latest #BMSShoutOuts we pulled together and presented at the October 2018 member meeting…
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News
POSTED ON: 04/11/18
TAGS: BMS Awards Seasonal Member Meeting
The winning campaigns from the BMS seasonal awards (in association with Total Media) for the summer (May-August 2018) were announced at the BMS member meeting at HarperCollins’ offices on Wednesday 31…
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News
POSTED ON: 23/10/18
TAGS: Booksellers Association Children's Indies
The campaign will give one new children’s book the opportunity of focused promotion in independent bookshops across the country each month.
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Blog
POSTED ON: 10/09/18
TAGS: #BMSShoutOut
#BMSShoutOut is a chance to celebrate great work from across the industry and inspire the campaigns we’re working on now.
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Award showcase
Enjoy highlights of our latest campaign award winners. BMS Members are able to view the campaign details of Award winning and notable campaigns. Click here to find out more.
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The World’s Fittest Book by Ross Edgley
The campaign reached a niche and non-traditional book buying audience through inspired creation of endurance events such as a sled rag race on Instagram for a new author in a crowded space.
Submission by: Little, Brown Book Group
Category: Non-Fiction (above £2.5k)
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Virago Modern Classic’s 40th Anniversary Collection
This campaign successfully saw increased engagement across all social channels and a sales profile that continued well into summer as well as Waterstones Book of Month for one of the titles
Submission by: Little, Brown Book Group. Imprint - Virago
Category: Multi-title campaign
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Real Food Kids Will Love/Annabel Karmel
ingenious campaign which clearly showed the reinvigoration of a brand author and retargeting to a more contemporary audience. The judges found the campaign ingenious and were impressed by the partnership with the V & A Museum of Childhood.
Submission by: Pan Macmillan
Category: Non-Fiction (above £2.5k)
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Spitfire by John Nichol
This campaign used eye-catching visuals and partnerships, with event tie-ins such as Father’s Day and RAF centenary to secure impressive sales. Managed to get the Daily Telegraph to given them a rerun of their advertisement for free.
Submission by: Simon and Schuster UK
Category: Non-Fiction (above £2.5k)
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VINTAGE Summer
An original campaign which promoted these classic titles as ideal holiday reads. It include well-thought out Instagram design and bibliotherapy sessions.
Submission by: VINTAGE
Category: Multi-title campaign
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Birthday Boy / David Baddiel
This well-considered awareness campaign built on previous campaigns including amazing character creative and activity map and resulting in a better return on investment.
Submission by: HarperCollins Children's Books
Category: Children’s (above £2.5k)
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Secrets of a Sun King / Emma Carroll
This campaign targeted teachers with thorough and engaging materials, bringing the book into the classroom and resulting in trade success and good return on investment with a second Waterstones Book of the Month for the author.
Submission by: Faber & Faber
Category: Children’s (above £2.5k)
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Room to Dream / David Lynch
Successful marketing in this campaign in spite of the author’s absence included the clever idea of live-streaming a ‘Lynchathon’: an eighteen hour long viewing of Twin Peaks: The Return for fans, and the well-handled ‘1 week out’ embargo.
Submission by: Canongate
Category: Non-Fiction (above £2.5k)
The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
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