Who We Are

The Book Marketing Society was founded by Jo Henry and Alastair Giles in November 2004 with the objective of becoming the representative body of marketing & communication professionals within the book industry. Over time it has grown and has in membership large, medium and independent-sized publishers from across the UK. The society champions marketing professionalism and provides a forum for sharing best practice, inspiration and creativity across the sector through a regular Awards programme and a lively programme of member meetings, workshops, and social events, alongside training & development opportunities.

Anyone who works for a book publisher, book retailer or book wholesaler is eligible for membership, including those in associated areas of publishing and book retailing.

The BMS aims to deliver:

  • a forum for showcasing industry trends, issues and initiatives
  • career opportunities
  • a higher profile for marketing within the book industry, through awards, events and market research

Membership of the BMS offers:

  • regular discussions with colleagues in the book industry on marketing issues
  • an ongoing programme of training and development seminars and workshops
  • networking opportunities
  • leading marketing insights from other industries
  • eligibility to submit your campaigns for the BMS Marketing Campaign Awards (Seasonal and Annual)

For more on benefits and subscribing: 


If you would like to find out more about the BMS Awards, please click here.

BMS Steering committee

  • Rebecca Ikin (Cornerstone)
  • Lucy Upton (Hachette Children’s)
  • Chloe Healy (Vintage)