Join the BMS

The BMS champions marketing professionalism in the book industry, administers a well-established awards scheme and explores industry issues and opportunities through events, training and member forums. Anyone working for a publisher, bookseller or other associated area of the book industry with an interest in communications is eligible to join.  Membership levels are based on a company’s turnover as measured by Nielsen BookScan; once membership is established, all relevant staff are invited to participate in BMS activities and to have access to the members-only areas of the BMS website.


Events, Training and Development

The BMS hosts or partners on a number of events throughout the year, with industry and keynote speakers on topics of interest to marketers, marketing case studies, trade information and networking opportunities. It also offers an expanded programme of training and development opportunities:

  Member Meetings: held through the year featuring keynote speakers, campaign case studies, research insights and award presentations, including a special event with the Publishers Publicity Circle at London Book Fair each year
  Marketing Primer: A packed day of speakers, up-to-date learning, creative thinking and campaign workshops covering the essential areas for early-mid level marketers. Topics include planning and budget setting, working with authors, audience targeting, e-marketing, social media, SEO and copywriting
  Marketing Masterclasses with James Spackman: an in-depth look at recent campaigns featuring interviews with the teams behind them, plus an “open surgery” session for members where campaign dilemmas are addressed in a positive and supportive space
  Directors’ Dinners: an occasional series of dinners for senior marketers with an inspirational guest speaker
  Workshops: half-day sessions with leading experts into key areas such as social media marketing, SEO and copywriting
  Social networking events: further opportunities for members to meet with peers and marketing colleagues across the industry. Event include a seasonal #secretbookswap and a Christmas quiz

BMS Seasonal and Annual Campaign Awards

  The BMS administers three Seasonal Awards for the best marketing campaigns plus an Annual Best Marketing Campaign Award. There are five categories: Adult Non-Fiction, Adult Fiction, Children’s, Multi-title (including Backlist) and Guerrilla (for campaigns costing less than £2,500).

Other Member Benefits

Our role is to support book promotions through sharing information and best practice across the book trade and beyond:

  Facebook page where members can ask questions, offer opinions and share news
  Twitter feed where members are able to cross-post details of any innovative marketing events
Advertise job vacancies on the BMS website for free
  Twice monthly members’ mailing with news from the world of marketing and consumer insight
  Discounted prices on customised Marketing Health Check reports from Nielsen Book Research


  • Member (ie: marketer within a publisher, bookseller)                        £84.00 per year
  • Freelancer                                                                                                     £120.00 per year
  • Industry member (ie: from a body such as the BA, PA, Nielsen)        £300.00 per year

We also offer a discount of 25% for regional publishers or booksellers who are unable to attend the meetings:

  • Regional member       £63.00