AWARD SHOWCASE

The BMS are committed to promoting excellence in book trade marketing.  We have developed and administer two main Award schemes for the BMS membership: the Seasonal Awards, which reward the best marketing campaigns every four months in five categories: adults, children’s, non-fiction above £2.5k, multi-title, and guerilla award for campaigns under £2.5k. The winners of each season are then entered as part of the BMS Annual Awards which will next be awarded in 2019 (dates to be announced in the Summer).

These Awards are designed to acknowledge the work of marketing professionals within the book industry. The judges – independent marketing and book trade experts– are particularly looking for a professional approach in the following three areas:

  • Innovation and creativity
  • Ability to reach and engage the target audience
  • A good return on investment

Please note that entry to the Awards is only available to BMS members.

The Book Marketing Society Campaign Awards are judged by a rotating panel of industry experts from the world of bookselling, marketing, media and other expert parties.

Seasonal awards for the May-August 2018 campaigns

The Seasonal Awards for the best marketing campaigns during the period January -April 2018 is now open. Submit your entries here.

The closing date is 1 October, with the winners announced at our member meeting on 31 October.

Members’ Award showcase

The Awards showcase gives members-only access to the winning and commended submissions from our seasonal and annual awards, as well as those singled out by the jury as a ‘marketing moment’ highlight in each campaign period.

KEY DATES

SEPT – DEC 2017 CAMPAIGNS

SUBMISSIONS OPEN:
Tues 2 January 2018

SUBMISSIONS END:
23 January 2018

Winners announced: Weds 26 March 2018

JAN – APRIL 2018 CAMPAIGNS

SUBMISSIONS OPEN:
Tues 1 May 2018

SUBMISSIONS END:
22 May 2018

Winners announced: Weds 13 June 2018

MAY-AUG 2018 CAMPAIGNS

SUBMISSIONS OPEN:
Tues 4 September 2018

SUBMISSIONS END:
Mon 1st Oct 2018 by 6pm

Winners announced: Weds 31 Oct 2018

Award showcase

RebusFest / Ian Rankin

"Orion's Ian Rankin festival in Edinburgh brought the world of the Rebus series to life, with walking tours, whisky-tastings and quote trails across the city. Curated by Rankin himself, Orion promoted the event to Rebus fans via his social media channels, and won support from a plethora of local organisations in Edinburgh."

Submissions by: The Orion Publishing Group

Category:

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No is Not Enough / Naomi Klein

"A bold and provocative campaign that matched the message of Naomi Klein’s book. Penguin went straight to the books’ audience with striking yellow fly-posters in areas with young, urban populations. Online, meanwhile, Naomi’s blog on the UK election drove traffic to the Waterstones website, and a huge amount of social media work culminated in Jeremy Corbyn tweeting a picture of him reading the book."

Submissions by: Penguin Press

Category: Non-Fiction (above £2.5k)

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Hag Seed & The Handmaid’s Tale / Margaret Atwood

"The Handmaid’s Tale may have made groundbreaking television, but Vintage’s campaign also kept the book firmly at the centre of the conversation – while also publicizing Atwood’s latest novel, Hag-Seed. By sharing quote cards on Instagram during the series’ debut episode (115k impressions) and organising a ‘walk of the handmaids’ through London after the finale, the Vintage team did excellently to maintain memorable social visibility."

Submissions by: Vintage

Category:

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How Not To Kill Your Plants / Nik Southern

Hodder’s savvy campaign targeted two key audiences: Millennials and Metropolitans. Comical, trend based quotes drew in the Millenials on Instagram, while Metropolitans were targeted with aspirational imagery and a Habitat pop-up. The results were clear to see: Southern’s book recorded extremely impressive hardback sales on a tiny budget

Submissions by: Hodder & Stoughton

Category: Adult and Children’s shoestring (up to £2.5k)

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There’s a Monster in Your Book / Tom Fletcher & Greg Abbott

"There’s so much to praise about Natasha Collie’s diverse campaign. Her team at Puffin deployed a broad variety of creative strategies, from chewable bookmarks to a Facebook advertising campaign reaching parents with an interest in entertainment brands. Crucially, they also made an effort to target mums and dads online, and installed toddler-height immersive displays in bookshops to get the attention of their kids."

Submissions by: Puffin

Category: Children's (above £2.5k)

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