BMS Campaign Masterclass breakfast with James Spackman

POSTED ON: 15/12/15 TAGS: Masterclass Retail Sci-fi World Book Day romance

by BMS

The BMS is inviting its members to delve into some of the most successful marketing campaigns of the past twelve months at its first Marketing Campaign Masterclass breakfast on Monday 25 January 2016 (9am-11.30am). The originators of three award-winning campaigns will be quizzed about the choices and stories that lie behind their work by James Spackman, Publisher of Profile Pursuit and branding consultant.  Audience participation will be welcomed, with adult, children’s, big and small campaigns covered.

Joining the event to discuss their work will be award-winning marketers:

  • Sam Missingham, whose successful and highly influential online book festivals for sci-fi and romance at HarperCollins have engaged huge numbers of readers and challenged preconceptions about collaboration between publishers.
  • Elisa Offord, whose campaign for Hamish by Danny Wallace (S&S) helped launch an established adult author in the children’s sector, with a campaign that included a high-profile collaboration with World Book Day, innovative use of video, extensive third party partnerships and well-targeted consumer competitions.
  • Sarah Shea, whose low-budget campaign for All I Know Now by Carrie Hope Fletcher (Little, Brown) was exemplary in its persistence, smart use of author connections online and enlistment of genuine hard-core fans, as well as clever retail positioning.

The session aims to be open and interactive, with the opportunity for everyone attending to share any challenges they are facing in their own campaigns. A summary of all three campaigns will be circulated ahead of the masterclass and audience members will be encouraged to come armed with questions. We are aiming for a wide-ranging discussion about creating campaigns with real impact.


When: Mon 25 January 2016, 9am-11.30am
Where: Nielsen Book offices, 5th floor, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8TJ
Price: £35 inc refreshments

James Spackman is in the process of compiling some sort of publishing Grand Slam, having done time in sales (Bloomsbury, Hodder), marketing (John Murray), general management (Watkins/Osprey) and, most recently, editorial (at Profile, as Publisher of Pursuit, a cycling list). Marketing is in his blood, as anyone who has heard him speak about blurbendmatter or ‘reader experience‘ can attest.

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