Breakfast Masterclass series with James Spackman to continue early 2017

POSTED ON: 05/08/16 TAGS: Adult fiction Backlist Children's fiction Masterclass

by BMS

The Book Marketing Society’s Masterclass with publisher and consultant James Spackman has returned by popular demand following the success of the first events earlier this year. The first of these new sessions took place on Thursday 13th October in Central London and focused on adult fiction and non-fiction.

The next masterclass will focus on promoting backlist titles (on 26 January), and with a follow-up session focused on children’s marketing campaigns (on 13 April).

James Spackman: ‘Our first Masterclass yielded fascinating insights and we had more of that in our October masterclass with the people behind Lean in 15’s spectacular conversion of social fans into pre-order customers, Belgravia’s groundbreaking, integrated digital product development and promotion, and Everyone Brave is Forgiven’s exceptional trade engagement.’

Jon Slack, BMS Development Manager: ‘We have fine-tuned the format across this new series so that each masterclass has a separate focus on Adult, Backlist and Children’s campaign case studies. There is also be a ‘campaign surgery’ section that offers everyone attending the opportunity to discuss their current campaign challenges within the group, and proved to be alive with ideas and discussion at the October session.’

It’s the ideal opportunity to gain the inside track on bestselling marketing campaigns and pick up insights and tips for your future marketing strategies. Further details on the January and April masterclasses will be made available soon.

Speakers and campaigns for the January masterclass will be announced soon.

Booking information:

Thurs 13 Oct 2016 – ADULT  done
Thurs 26 Jan 2017 – BACKLIST
Thurs 13 April 2017 – CHILDREN’S

Each session will run from 9.30-12.30pm and include a break and breakfast refreshments (doors from 9am)

Nielsen Book offices, 5th floor, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8TJ

£40 per class, or book x3 spots for £110

Places are limited and only available to BMS members.
For larger or more complicated team bookings please contact

Your booking:

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