Key takeaways from the November BMS Members’ Meeting

POSTED ON: 07/11/17 TAGS: BMS Awards Member Meeting Penguin Virtual Reality

by BMS

Our latest member meeting took place at Penguin Random House’s offices on Thursday 1 November. It was packed full of excellent ideas, with three presentations from book marketers who spilled the secrets of their BMS-commended campaigns. For the keynote presentation, VR-guru Catherine Allen gave us a fascinating insight into the possibilities of immersive technology, from useful book marketing suggestions to VR’s ability to build empathetic connections.

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