Key takeaways from the November BMS Members’ Meeting

POSTED ON: 07/11/17 TAGS: BMS Awards Member Meeting Penguin Virtual Reality

by BMS

Our latest member meeting took place at Penguin Random House’s offices on Thursday 1 November. It was packed full of excellent ideas, with three presentations from book marketers who spilled the secrets of their BMS-commended campaigns. For the keynote presentation, VR-guru Catherine Allen gave us a fascinating insight into the possibilities of immersive technology, from useful book marketing suggestions to VR’s ability to build empathetic connections.


This content is available to BMS Members only. Sign up to receive full access to the BMS Members Area, featuring our Members Directory and a database of BMS Award winning marketing campaigns


Related posts

Jan-April 2018 Campaign Award Winners

POSTED ON: 13/06/18


TAGS: BMS Awards

Covering the Spring reading period, judges had a hard time picking winners especially in the Non-Fiction category, which saw a number of titles working to rise above the competition in a crowded space…