Absent authors can be a marketer’s best friend, and 17 other things we learned at the Brands Masterclass

POSTED ON: 06/12/17 TAGS: Branding Harry Potter market research

by BMS

November 2017 saw our final Breakfast Masterclass of the year with James Spackman. It was another stimulating session with four fascinating talks examining brand authors across the spectrum, including two bold re-positioning campaigns. Thank you to all the presenting marketers for their sharing.

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