Spring ’21 Masterclasses – Lower Budget campaigns

POSTED ON: 17/03/21 TAGS: BMS Masterclass

by Lucy Upton

Our recent Masterclasses with James Spackman focused on lower budget campaigns – with so many brilliant 2020 campaigns to delve into, we ran two sessions: one for Fiction and one for Non-Fiction.

Click on the images below to watch the videos.


FICTION  (Thursday 25 February)

With a big thank you to our panel:

Helen Flood discussing The Girl with the Louding Voice by Abi Daré (Sceptre, H&S) – Winner: Debut campaign

Dahmicca Wright discussing Poor by Caleb Femi (Penguin Press) – Winner: Debut campaign

Joanna Kite discussing Sleepless by Louise Mumford (HQ) – Winner: Guerrilla campaign

Katie Sadler discussing Lockdown by Peter May (Quercus) – Winner: Guerrilla campaign


NON-FICTION  (Thursday 4 March)

With a big thank you to our panel:

Cait Davies discussing Accidentally Wes Anderson by Wally Koval (Trapeze, Orion) – Highly Commended: Guerrilla campaign

Tom Noble discussing the White Rabbit imprint launch (Orion) – Spotlight winner: Innovation

Ellie Morley discussing How To Break Up with Fast Fashion by Lauren Bravo (Headline) – Highly Commended: Guerrilla campaign




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