BMS Primer Day 2022

POSTED ON: 04/04/22 TAGS:

by Lucy Upton

Join our introduction to book marketing for new and recent starters!

Thursday 28th April and Friday 29th April 2022 (both days 09:30-13:00)

This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments.

This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.



Thursday 28th April

09:30-10:00 Introduction and Overview

10:00-11:00 How to Plan a Marketing Campaign: Structure and Cases

11.00-12.00 Media Landscape and Briefing an Agency

12.00-12:45 In-depth Case Studies: From Shoestring to Big Budgets

12.45-13.00 Breakout Rooms: Key Takeaways

Friday 29th April

09.30-10.00 Always on Brand: planning campaigns for the world’s biggest authors

10:00-11.00 How to measure success. Campaigns and KPIs.

11:00-11:15 Break

11.15-11.45 Latest Marketing Trends

11.45-12.45 Group work Challenge: Plan a campaign and present back

12.45-13.00 Close and key takeaways

Find all the details and register for your place now!




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