Best Marketing Campaigns
Past winners (pre-2012)

Best Marketing Campaigns: Sept-Dec 2011


Diary of a Wimpy Kid – Jeff Kinney
Marketer:  Vanessa Godden, Puffin (with Emily Cox, Sarah Kettle, Julia Teece, Fiona Evans and Nicola Hayes, Puffin)
Highly commended:

The Way I See It – Alan Sugar
Marketer: Ellen Wood, Macmillan
Agency: Guided Collective

The Great British Bake Off – Linda Collister
Marketer: Katie Johnson, Ebury
Agency: White Label productions

The Faithless, Martina Cole
Marketer:   Jo Liddiard, Headline
Agency:   Evidently

Lord of the Flies  (Centenary Edition) – William Golding
Marketers:   Susan Holmes & Silvia Novak, Faber
Other creatives:   The House of Omni (technical),  Jeremy Hopes


Best Marketing Campaigns: May-Aug 2011


How to be a Woman – Caitlin Moran
Marketers: Louise Jones & Toby Clarke, Ebury

Ocean of Blood – Darren Shan
Marketer: Tom Stabb, HarperCollins

Highly commended:

Life – Keith Richards
Marketer: Graeme Williams, Orion

Ian Rankin’s Edinburgh App
Marketer: Julia Pidduck, Orion


Best Marketing Campaigns: Jan-Apr 2011


Room – Emma Donoghue
Marketer: Lee Dibble, Pan Macmillan

The Gruffalo Red Nose Day Book – Julia Donaldson
Marketers: Katharine Smales, Laura Burr and Hattie Adam-Smith, Macmillan

Highly commended:

The Immortal Life of Henrietta Lacks – Rebecca Skloot
Marketer: Claire Morrison, Macmillan

When God Was A Rabbit – Sarah Winman
Marketer: Vicky Cowell, Headline

Meet me at the Cupcake Café – Jenny Colgan
Marketer: Emma Williams, Little, Brown


Best Marketing Campaigns: Sept-Dec 2010


The Fry Chronicles – Stephen Fry
Marketers: Jessica Killingley and Ruth Spencer, Penguin

Highly commended:

What you See is What you Get – Alan Sugar
Marketers: Antonia Byrne, Rebecca Ikin and Lee Dibble, Pan Macmillan

Angel – L.A.Weatherly
Marketer: Anna Howorth, Usbourne

A Simples Life – Aleksandr Orlov
Marketers: Katie Johnson, Ebury


Best Marketing Campaigns: May-Aug 2010


The Passage – Justin Cronin
Marketer: Claire Brett, Orion Books

The Help – Kathryn Stockett
Marketer: Jane Rose, Penguin

Puffin 70th Anniversary
Marketer: Kirsten Grant, Puffin

Highly commended:

Sh*t My Dad Says – Justin Halpern
Marketer: Antonia Byrne, Pan Macmillan

The Good, the Bad and the Dumped – Jenny Colgan
Marketers: Kate Webster and Emma Williams, Little, Brown

Snowman – Jo Nesbo
Marketers: Roger Bratchell, Vicky Watson and Faye Brewster, Vintage/Random House


Best Marketing Campaigns: Jan – Apr 2010


Operation Mincemeat – Ben Macintyre
Marketer: Penelope Beech (Head of Adult Marketing), Bloosmbury

Highly commended:

The Good Man Jesus and the Scoundrel Christ – Philip Pullman
Marketer: Sian Gibson (Marketing manager), Canongate

Wolf Hall – Hilary Mantel
Marketers: Sam Shone (Marketing Manger), Ben Hurd (Head of Marketing) and Minna Fry (Associate Publisher), HarperCollins

Solar – Ian McEwan
Marketer: Roger Bratchell (Marketing Director), Random House


Best Marketing Campaigns: Sep- Dec 2009


Under the Dome – Stephen King
Marketer: Laurence Festal (Marketing Manager) Hodder

Highly commended:

Real Heroes – Ross Kemp
Marketer: Ben Hurd (Head of Marketing), HarperCollins

And Another Thing – Eoin Colfer and The Hitchhikers Guide to the Galaxy 30thth anniversary edition
Marketers: Elizabeth Smith (Commercial Marketing Director), Penguin & Antonia Byrne, Pan Macmillan

The Death of Bunny Munro – Nick Cave
Marketer: Sian Gibson (Marketing Manager), Canongate

Where’s Stig – Rod Hunt
Marketer: Alex Young (Marketing Manager), Ebury

(Retail Sector) “For Christmas Read Foyles”
Marketer: Julia Kingsford (Marketing Manager), W&G Foyle


Best Marketing Campaigns: May – Aug 2009


The White Queen – Philippa Gregory
Marketers: Dawn Burnett (Marketing Director) and Ally Glynn (Web Manager), Simon & Schuster

Life of Pi (reissue) – Yann Martel
Marketers: Sian Gibson (Marketing Manager) and Andrea See (Online Marketing Executive), Canongate

Highly commended:

59 Seconds – Richard Wiseman
Marketer: Rebecca Ikin (Marketing Director), Pan Macmillan

Keep Calm and Carry On
Marketer: Louise McKee (Marketing Coordinator), Ebury Publishing

Breath – Tim Winton
Marketers: Lee Dibble (Senior Marketing Manager), and Rebecca Ikin (Marketing Director), Pan Macmillan

D-Day – Antony Beevor
Marketer: Jane Rose (Literary Marketing Director), Penguin


Best Marketing Campaigns: Jan – April 2009


The Very Hungry Caterpillar’s 40th Anniversary – Eric Carle
Marketer: Kirsten Grant (Marketing Director), Puffin Books

Highly commended:

50 Ways to Find a Lover – Lucy Anne Holmes
Marketers: Rebecca Ikin, Marketing Director,and Naomi Berwin, Marketing Assistant, Pan Macmillan

Bad Science – Ben Goldacre
Marketer: Ben Hurd, Marketing Director, Press Books, 4th Estate / HarperCollins

Mr Toppit – Charles Elton. Marketer
Matt Clacher, Literary Marketing Executive, Penguin

Gone Tomorrow & Nothing to Lose – Lee Child
Marketer: Janine Giovanni, Transworld Publishers


Best Marketing Campaigns: Sept – December 2008


The Mighty Book of Boosh – Noel Fielding & Julian Barratt
Marketers: Jenny Todd (Sales and Marketing Director) and Sian Gibson (Marketing Manager), Canongate Books

Highly commended:

Ripley’s Believe it or Not
Marketer: Farah Thompson, Marketing Executive, Cornerstone

FX ‘Prime Time Crime Reading’ Television Sponsorship
Marketer: Adam Humphrey, Senior Marketing Manager, CHA

Dear Fatty – Dawn French
Marketer: Claire Round, Marketing Director, Random House, Cornerstone

The Snowball – Warren Buffett & the Business of Life – Alice Schroeder
Marketer: Penelope Beech, Head of Adult Marketing, Bloomsbury


Best Marketing Campaigns: May – August 2008


Devil May Care – Sebastian Faulks
Marketer: Jane Rose, Literary Marketing Director, Penguin

Highly commended:

Dead Man’s Footsteps – Peter James
Marketers: Charlie King, Senior Marketing Manager & Geoff Duffield, Group Sales & Marketing Director, Pan Macmillan

Chasing Harry Winston – Lauren Weisberger
Marketer: Leisa Nugent, Head of Marketing, HarperFiction, HarperCollins


Best Marketing Campaigns: January – April 2008


Delia’s How to Cheat at Cooking – Delia Smith
Marketers: Alex Young, Campaign Marketing Manager & Sarah Bates, Trade Marketing Manager, Ebury Publishing

Highly commended:

The Infidelity Chain – Tess Stimson
Marketer: Ellen Wood, Marketing Manager, Pan Macmillan

The Shakespeare Secret – J.L Carrell
Marketer: Emma Williams, Marketing Executive, Little, Brown Book Group Ltd

Revelation – C. J Sansom
Marketer: Charlie King, Senior Marketing Manager, Pan Macmillan

The Quest – Wilbur Smith
Marketers: Ellen Wood & Rebecca Ikin, Marketing Director, Pan Macmillan

Nineteen Minutes – Jodi Picoult
Marketers: Laurence Festal, Marketing Manager & Kelly Edgson-Wright, Marketing Director, Hodder & Stoughton


Best Marketing Campaigns: September – December 2007

Joint winners:

On the Edge – Richard Hammond
Marketer: Mark Rusher, Marketing Director, Orion Trade

Slam – Nicky Hornby
Marketer: Kirsten Grant, Marketing Director, Puffin Books

Highly commended:

Nigella Express – Nigella Lawson
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Brand Manager

For One More Day – Mitch Albom
Marketer: Lindsey Mooney, Online Development Manager, Little Brown

The Difficult Second Book/audio download – Chris Moyles
Marketers: Alex Young, Marketing Manager and Katie Johnson, Digital, Ebury Publishing

Long Way Down – McGregor and Boorman
Marketer: Alison Lindsay, Marketing Director, Little Brown

And a Special Award …

Blackwells Back to University/Connect Site
Marketer: Phill Jamieson, Head of Marketing, Blackwells

Harry Potter and the Deathly Hallows/Save Harry campaign
Marketer: Nyree Jillings, Children’s Marketing Planner, Waterstone’s


Best Marketing Campaigns: May – August 2007

Joint winners:

The Blue Zone – Andrew Gross
Marketer: Catherine Hunt, Head of Insight and Media, HarperCollins

Vintage Classics relaunch
Marketer: Claire Wilshaw, CCV Marketing Manager and Vintage Manager

Highly commended:

Young Stalin – Simon Sebag-Montefiore
Marketer: Jessica Mead, Senior Marketing Manager, Weidenfeld & Nicolson

The Missing – Chris Mooney
Marketers: Jennifer Doyle and Samantha Binnie, Penguin

And a Special Award …

Harry Potter
Marketers: Sarah Beal (Project Director), Lucy Holden (Head of Children’s Publicity), Minna Fry (Marketing Director) and the Harry Potter team


Best Marketing Campaigns: January-April 2007

Joint winners:

Anybody Out There – Marian Keyes
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

The Raw Shark Texts – Steven Hall
Marketer: Jenny Todd and Suzanne Kennedy, Canongate

Highly commended:

Borders Mobile Campaign
Marketer: Laura Stafford, CRM and Online Manager, Borders

Blue Shoes and Happiness by Alexander McCall Smith
Marketers: Nicola Hill and Bobby Nayyar, LittleBrown

Rebus 20 Campaign
Marketer: Anthony Keates, Marketing Director, Paperbacks, Orion


4th Quarter: October-December 2006

Joint winners:

Hannibel Rising – Thomas Harris
Marketing team from CHA

Step on it Cupid – Lorelei Mathias
Marketer: Lorelei Mathias

Highly commended:

Heat by George Monbiot
Marketer: Rachel Salvidge, Marketing Director, Penguin Press

The Sound of Laughter by Peter Kay
Marketer: Claire Round, Marketing Director, Century

Close by Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline


3rd Quarter: July-September 2006


Penguin Classics 60th Anniversary
Marketer: Rachel Salvidge, Penguin

Highly commended:

The Longest Crawl by Ian Marchant
Marketer: Jon Parker, Head of Adult Marketing, Bloomsbury

Perfect Match by Jodi Picoult
Marketer: Kelly Edgson-Wright, Marketing Director, Hodder

Hope by Lesley Pearce
Marketer: Elizabeth Smith, Commercial Marketing Director, Penguin

Araminta Spook (two titles)
Marketer: Joanne Owen, Children’s Marketing Manager, Bloomsbury


2nd Quarter: April-June 2006


JPod – Douglas Coupland
Marketer: Jessica Clark, Marketing Manager, Bloomsbury

Freakonomics – Levitt & Dubner
Marketer: Gina Luck, Marketing Manager, Penguin

Highly commended:

Pele: The Autobiography
Marketer: Dawn Burnett, Head of Marketing, Simon & Schuster

The Take – Martina Cole
Marketer: Emily Kennedy, Marketing Director, Headline

Borders – Stay A While
Marketer: Emily Maben, Campaign Marketing Executive, Borders

Vanishing Acts – Jodi Piccoult
Marketer: Kelly Edgson-Wright, Head of Marketing, Hodder


1st Quarter: January-March 2006


The Boy in the Striped Pyjamas by John Boyne
Marketer: Barry O’Donovan, Random House Children’s Books

Jordan, A Whole New World
Marketer: Claire Round, Random House CHA division

Highly commended:

Collapse – Jared Diamond
Helen Farragher, Penguin Books

Lost Art of Keeping Secrets – Eva Rice
Jo Wheatley, Headline

Kaitlyn – Kevin Lewis
Elizabeth Smith, Penguin Books

Planet Earth, Making of a Epic Series
Ian Barham, BBC Books