The next awards will be for April to June 2022 (Q2) campaigns – submissions must be received by 25 July 2022. Enter here.

To reward marketing campaign excellence and commercial creativity across the publishing industry.

It’s our ambition for the awards to celebrate excellence and to be admired, coveted, respected – in our industry and beyond. We also want them to be easily understood, fair, open and accessible to all members.

Judging will seek to reward imaginative, effective and innovative campaigns and are looking for evidence of compelling results against these criteria:

Impact, effectiveness and return on investment, audience understanding and growth, creativity, strategy and media planning, innovation.

Who can enter: anyone working in marketing at a UK publisher, bookseller/retailer, book organisation or charity who is a member of the BMS.


  • Adult Fiction Campaign
  • Adult Non Fiction Campaign
  • Debut Campaign (Adult and Kids, Fic or Non Fic)
  • Guerrilla Campaign (Spends below £2.5k)
  • Multi-title Campaign (Thematic, imprint or backlist, inc. retailer and cross industry)
  • Young Adult Campaign (Fic or Non Fic age 13+)
  • Children’s Campaign (Fic or Non Fic up to age 12)
  • Academic and Reference Campaign

Please note that entrants may only submit campaigns to one category.

Winner and Highly Commended to be awarded for each category.

There must be a minimum of three entries into a category for that category to be eligible for judging – if there are fewer than three, any submissions received will automatically be rolled into the following Quarter. In Q4, marketers will be contacted to see if they wish their submissions to be considered for another category instead of being rolled into the following calendar year.

Enter here.

A note on announcement:

  • Judging process to reveal Highly Commended and then Winner by category.
  • Judges can make the decision to reward joint in Highly Commended where they feel really strongly that is the right decision but they must select an overall single winner.

Where appropriate, in hotly contested categories or seasons, the judging panel can choose to reveal a Shortlist. A lot of good work is submitted for BMS Awards – choosing to reveal a Shortlist can pinpoint the work that nearly makes it and that sparked debate.

All winners and Highly Commended will be announced in the Book Marketing Society meeting and via social media, on the website and society newsletter and will be featured in the The Bookseller/trade press.

Award Winners will automatically be entered for The Bookseller British Book Awards Marketing Strategy of the Year (Nibbies).

Marketers can, of course, choose to re-enter their campaigns (or submit for the first time) for consideration by the Nibbies panel.

Spotlight Awards

In each seasonal award season judges can also nominate Spotlight Awards for Creativity, Innovation, Audience Development and Graft. Spotlights allow judges to identify standout elements of a campaign – recognising:

  • exceptional ingenuity or design
  • a bold, cutting-edge idea that represents an industry ‘first’
  • an idea that treads significant new ground in finding new or hard to reach demographics or for significantly extending beyond an existing audience
  • sheer hard work!


A Chair of Judges will oversee the judging process for twelve months. The Chair will co-ordinate the seasonal awards and will also work with the committee to identify the seasonal panel. The Chair for 2022 is Miriam Robinson.

Individual members of the panel will vary but, ideally, the panel will comprise a minimum of 5 people, including the chair. Panel expertise to include where possible:

  • digital specialist
  • a retailer
  • advertising or generalist marketer
  • media buying/planning, strategist
  • art direction/creative
  • a children’s specialist


BMS Shout Outs

BMSShoutOuts are intended as informal, peer-to-peer recognition for campaign moments or single elements of wider campaigns which have seen strong pick up amongst the membership. Marketers can tag their work to be considered for a meeting ‘Shout Out’ by simply posting on social media using #BMSShoutOuts. The committee will endeavour to showcase 3-4 per meeting and will also aim to retweet or independently call out activity during the year.



Awards entry deadline 25 July 2022


Awards entry deadline 21 October 2022


Awards entry deadline 12 January 2023