BMS Masterclass: Brand Campaigns

  • WHEN: November 23, 2017

The BMS Masterclass series with Publisher and Consultant James Spackman was back with two events last autumn, offering members a chance to participate in expert discussion and more, with some of the best marketing brains in the industry.

For the second session, on 23rd November, the emphasis was on ‘author brand’ marketing, featuring discussions with the people behind Jodi Picoult, J.K. Rowling, Alan Bennett and Joanna Trollope.

The session was a great success – thank you to everyone who attended and shared such interesting ideas! Our list of takeaways from the event is available for members to read here.