BMS Masterclass: (almost) zero budget campaigns 

  • WHEN: March 7, 2018 – March 7, 2018
  • AT: 9:30am – 12:30
  • LOCATION: Total Media

After a series of in-depth sessions last year, BMS Masterclasses returned by popular demand with a new, ‘guerrilla campaigns’ focused session with mini or no budgets the name of the game. Hosted by James Spackman, three marketers talked us through their creative and hard-working campaigns:

  • Elke Desanghere (then of Penguin, now Digital Marketing Manager at HarperCollins) on the use of microsites and more during the campaign for Simon Lelic’s The House
  • Caitriona Horne (Senior Marketing Manager at Hodder) on the campaign for How Not to Kill Your Plants, and how her team tapped into the millennial mind-set
  • Tara Al Azzawi (Senior Marketing Manager at 4th Estate) on her team’s excellent political campaign for Dear Ijeawele


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