Getting ready for Christmas 2018 — August member meeting report

  • WHEN: August 15, 2018
  • AT: 5.15pm – 6.45pm
  • LOCATION: PRH Vauxhall
  • COST: Free to BMS members

Our Christmas planning special  meeting was packed with useful information and helpful tips from the significance of Christmas for Waterstones in terms of sales and profitability, insight into the  online consumer behaviour from the BigShout, Christmas gift book sales statistics 2017 from NielsenBook  and how they did it Christmas case study on The Book of Dust with PRH.  This was top and tailed by a 30-second pitch on Daisy and the Six and the four #BMSShoutOuts we have picked.

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