Libraries can be your secret weapon online … and other things we learned at our trade marketing masterclass

  • WHEN: November 15, 2018
  • AT: Doors 9.15am for 9.30am start – 1pm
  • LOCATION: Total Media, Kensington High Street

How to get the most out of working with retailers and other partners (like libraries) was the theme of our masterclass this month.

The campaigns under discussion:

  • Joanna Rose(Divisional Marketing Director of HQ, HQ Digital and Mills & Boon) on the opportunistic campaign for A Royal Wedding in response to a national event.
  • Vicky Abbott (Head of Marketing at Headline) on the campaign for Taking Nothing With You by Patrick Gale with its beautiful, expansive videography.
  • Chloe Healy (Senior Marketing Director at Vintage) on the extremely creative campaign for The Mermaid and Mrs Hancock with experiential and online activation.

As well as deep-dives into some exceptional campaigns (thank you Joanna, Vicky and Chloe!) we were joined by special guests from Waterstones and Tales on Moon Lane for a rich roundtable discussion about all aspects of this crucial area for marketers.


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