Report on the October Member Meeting

  • WHEN: October 31, 2018
  • AT: 5pm – 6.30pm
  • LOCATION: HarperCollins News Building, SE1
  • COST: Free for BMS members

It was a full house at October’s member meeting held in the HarperCollins’s office high above the city in London Bridge. We heard from winning campaigns from four marketers working across fiction, non-fiction and children’s, moving on to Steven Pearson and Lawrence Francis from Premier who shared tips on how to maximise earned media with examples from their inspiration Paddington, Game of Thrones and Durex campaigns.

The meeting closed with the announcement of the BMS Awards by Nielsen’s Hazel Kenyon and a round-up of #BMSShoutOuts and a 30-second pitch from Kate Neilan (Vintage) for the hilarious upcoming title, How to be Successful without Hurting Men’s Feelings by Sarah Cooper.

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