Bloomsbury Campaigns Manager, Cookery


CLOSING DATE: 15/04/2019


This is an exciting opportunity for a self-confessed foodie to work across the full breadth of Bloomsbury’s cookery list. From managing high-profile commercial campaigns for brands such as Tom Kerridge and River Cottage, to breaking out new food writers, we are looking for a creative, enthusiastic and talented marketer to join our Cookery Communications team. Our wide range of award-winning cookbooks celebrate all aspects of food from baking to garden to ocean to table.

The Role

• Managing and implementing imaginative and innovative marketing campaigns on individual titles and brands
• Create engaging and targeted content ranging from sales materials to consumer-facing assets that range from online to outdoor
• Working with designers and other creative professionals to create engaging content to deliver creatives and visual materials that are on brand, optimised and engaging
• Working effectively to marketing budgets, negotiating national outdoor advertising campaigns, print and digital advertising spaces; and developing targeted and closely monitored social media advertising campaigns to reach new audiences for each book
• Collaborating with authors and their teams to develop enticing social media strategies for book campaigns and beyond
• Continuing to develop and understand Bloomsbury’s strong relationship with foodie influencers
• Staying on top of current food and restaurant trends, advising on competitors and working with the editorial teams to curate the list and produce pitch document to acquire new talent
• Proactively pursue partnerships with brand partners, media partners and key stakeholders to increase campaign visibility
• Devising and delivering the Bloomsbury Cooks brand strategy, including social media and email marketing, managing the department assistant to ensure effective implementation
• Liaise with the global Bloomsbury marketing team ensuring that, wherever possible, Bloomsbury is marketing its titles globally
• Work closely with the Head of Publicity to provide PR support as required, including attending author events and press days

Knowledge, Skills and Experience

• Experience in a marketing role and in trade publishing, ideally with some experience of working on cookery books and an understanding of the cookery retail marketplace
• Creative vision and excellent copywriting skills
• A good understanding of the foodie social media landscape, social media platforms and online marketing opportunities in general
• A flair for social media promotion
• Excellent organisation skills and an ability to work on several projects simultaneously
• Good eye for detail
• Strong interpersonal skills and ability to communicate colleagues of all levels, high profile authors and influencers
• Ability to cross-market and work with external brands and organisations
• Good presentation skills
• Basic understanding of design software (In-Design/Photoshop)

This role is based at Bloomsbury’s London office – 50 Bedford Square, London, WC1B 3DP.

To apply, please send a CV, covering letter, current salary details and notice period to referencing ‘Campaigns Manager 1504’ in the subject line.

Closing date: Monday 15 April 2019.