Deputy Head, Children’s Marketing

The Quarto Group

CLOSING DATE: 14/06/2019

CONTACT: Katherine Josselyn
katherine.josselyn@quarto.com
+44 (0)20 7812 8651

This is an exciting opportunity for a senior children’s marketer to develop their leadership qualities and shape strategies to directly drive sales growth.

As Deputy Head, Children’s Marketing you will oversee UK consumer and trade marketing activity across Quarto’s children’s lists including Wide Eyed Editions, Frances Lincoln Children’s Books, words&pictures and QED. Working closely with the Campaigns Director you will manage and implement strategies that drive sales for the Little People, Big Dreams series, Pre-school, Education and individual lead title campaigns. You will collaborate with UK Sales to develop Trade marketing campaigns and be responsible for delivering an exciting AMS revenue growth target.

You will manage the day-to-day children’s marketing budget and title allocation, reporting to the Campaigns Director. You will enjoy having a leading role in energizing our children’s team to achieve their goals, collaborating with our US colleagues and providing an experienced voice for Publishers.

Key Responsibilities include

  • Amazon Marketing Services (AMS) campaign execution, budgeting and reporting
  • Little People, Big Dreams brand management within global growth strategy including budget, consumer, retail activity and online presence
  • To manage Pre-school and Educational campaigns across lists, including paid and earned promotions, core outreach, Levelling and resources, and developing focus groups
  • Plan and execute effective marketing strategies for lead titles supported by the team
  • Trade marketing – develop key account and wholesale school/library promotional strategies and attending meetings
  • Leadership – line manage Children’s Campaigns Officer and freelancer(s), plus manage the Children’s responsibilities of the Communities and Social Media Executive

Skills, knowledge and experience

Essential

  • Enthusiastic, focused team player with people management experience
  • Direct experience running AMS campaigns
  • Excellent knowledge of children’s 0-12 age marketing opportunities including school and library associations, pre-school and non-fiction
  • A demonstrable interest in digital-first marketing and community building
  • Hard-working, proactive, collaborative – enjoy working with close-knit teams
  • Excellent verbal and written communication including internal and external relations plus effective writing, briefing, pitching, presenting
  • Confident negotiator
  • Exceptional organisational, time management and prioritisation skills, with experience working across multiple imprints

Desirable

  • Passion and drive to deliver for a strong growth area of the business
  • A flair for creative marketing to make our design-led titles stand out in the market
  • Independent yet collaborative – able to use initiative to realise effective, efficient working practices

Salary

Competitive + benefits

Please send CV and covering letter by 14th June to the Campaigns Director, katherine.josselyn@quarto.com