Digital Marketing and Publicity Executive

Joffe Books

CLOSING DATE: 01/09/2021

CONTACT: work@joffebooks.com

Joffe Books is looking for an experienced and creative Digital Marketing and Publicity Executive to join our team. This is a fantastic opportunity for someone currently working as a marketing executive with a start-up mentality, who is looking for a bit more autonomy in their role and wants to make a real contribution.

Joffe Books is a leading independent publisher, specializing in crime fiction, with a wide-ranging international audience. Joffe Books sold more than 2.8 million books last year and we’re looking to beat that record with your help.

Key duties:
● Using the full marketing mix, including social media, email marketing, and developing and monitoring digital advertising campaigns using Facebook and Amazon ads among others
● Working alongside our digital marketing exec to create marketing campaigns for several books per week, including copy and visuals
● Creating great video ads, eye-catching ad images and brilliant copy
● Ensuring Joffe Books’s profile continues to grow with regular press releases, from social media to trade press to national press, and celebrating our authors’ achievements
● Generating effective publicity for our authors and company brand: author events, blog tours, creating book packs, and more
● Budget strategy with a complete overview of ROI across our platforms/tools
● Monitoring key competitor and market activity
● Developing creative strategies for how we can spend money effectively so we can sell even more books
● Building the mailing list

Experience / skills required:
● Previous digital marketing experience, ideally in the publishing industry. A keen interest in crime/genre fiction
● Previous experience of planning, implementing and measuring digital advertising campaigns
● Proven success with CPC ad campaigns (e.g. Facebook and Amazon ads)
● Copywriting: press releases, ad copy, social media copy, awards submissions, etc.
● A strong eye for design and experience creating ads and/or videos (.gifs/.jpegs, etc.), and other publicity materials
● The ability to communicate with authors, agents and fellow staff effectively and straightforwardly
● Proactive and resourceful with the ability to work independently

This full-time position is based at the Joffe Books office in Shoreditch, London. When our offices re-open, it will be on a working pattern of 2 days office based/3 days home. If this sounds exciting, we would love to hear from you! Email work@joffebooks.com with:
• Your CV
• A 100-word blurb about you
• Examples of successful campaigns you have run/contributed to
• Job reference in the subject line ‘JB DIGITAL MARKETING/PUBLICITY EXEC’

Deadline: Wednesday 1 September 2021 (early applicants will be prioritised)
Contact: Emma Grundy Haigh