Digital Marketing Executive, Children’s

Bloomsbury Publishing Plc

CLOSING DATE: 04/03/2022

CONTACT: Paula Foster

Digital Marketing Executive – Bloomsbury

The opportunity

Bloomsbury Publishing Plc is looking for a dynamic, creative and forward-thinking digital marketing executive to work across the children’s division (trade and education) on an exciting list of authors, from picture books (Tom Percival’s Big Bright Feelings series, Jordan Stephens) to middle-grade (the iconic Harry Potter series, Katherine Rundell, Neil Gaiman, Ben Bailey Smith), to YA (Brigid Kemmerer, Jessie Burton) and many more. Working alongside the marketing teams and reporting directly into the Head of Digital Marketing (Social Media), you will be responsible for assisting the development and execution of key digital campaigns across the children’s list.

The ideal candidate will be an avid user of social media across the major networks (including TikTok) and have a desire to experiment with new content forms as social media’s ever-changing features continue to evolve.

The role

• Manage Bloomsbury UK’s primary children’s and YA-facing social media channels – TikTok, Instagram, Twitter and Facebook – by seeding out timely and engaging content, making sure that our communications are constantly relevant, and growing our follower numbers to defined targets.
• Work closely with the children’s marketing team to devise social/digital strategy and create/run bespoke campaigns for lead authors and titles, while also helping to shine a light on, and creatively express the breadth of, the wider Bloomsbury list.
• Manage allocated social media advertising budget, including optimising delivery of ads, and coding of invoices across Facebook, Instagram, Twitter and TikTok.
• Collaborate with global marketing teams in the US, Australia and India on global releases.
• Create assets (photographs, Reels/TikToks, gifs) for use on book campaigns.
• Stay across the latest social media and digital developments/innovations, including competitor and wider industry activity, and update colleagues as required.

• Always-on social media management for Harry Potter, contributing to and supporting the agreed digital strategy (in conjunction with the Head of Digital Marketing).
• Harry Potter hub on – alongside the Head of Digital Marketing, working on the digital strategy for the Harry Potter area of the Bloomsbury website, including content strategy and user journey.

• Manage the children’s trade newsletter lists (including Harry Potter), helping to grow database numbers and ensuring content is released in a timely and appealing manner.
• Drive newsletter (and social) sign-ups
• Ensure newsletter content ties in with wider social and digital output.

Skills, knowledge, experience
• Professional experience of using all major social media platforms, including TikTok
• Up-to-date knowledge of best practises of social media advertising and industry developments
• Basic photography and video creation skills
• Strong verbal and written communication skills (including copywriting)
• Excellent time-management, prioritisation and organisational skills, with a close eye for detail and keen awareness of deadlines
• Experience of multi-tasking and prioritising a busy work-load with competing demands on your time
• Ability to adapt to changing daily tasks
• Proven experience of digital marketing

The role is a full-time permanent position.
The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a hybrid working pattern of 2 days office based / 3 days home based (or fully office based if preferred). Allocated office days for this role are: Monday and Tuesday
Please apply with a CV and covering letter addressed to Human Resources (Word or PDF format only) via the ‘URL’ below detailing how you meet the requirements outlined above for this role by Friday 4th March

Bloomsbury reserve the right to close the role early if we exceed the required number of applications

Bloomsbury Benefits
As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:
Working Pattern
• hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)

• 25 days holiday
• 3.5 days Christmas company holiday

Other Benefits:
Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week
Season Ticket Loan
Sharesave Scheme
In-house Doctor
Eyecare Voucher Scheme
Mob Group – online fitness classes, mindfulness, cookery classes, workshops etc.
Company culture! – Employee Voice Meetings, Staff Networks (BAME, Disability, Mental Health, LGBTQ+ and Parents, Guardians and Carers), 15 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources

Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.

We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required
Applicants must have the legal right to work in the UK.