Digital Marketing Manager

Little Tiger Group

CLOSING DATE: 12/03/2021

CONTACT: Lauren Ace

The Little Tiger Group is seeking a creative and dynamic Digital Marketing Manager to grow the profile of their books online and drive sales across online retailers and in the trade. Reporting to the Group Sales & Marketing Director and working closely with the UK Sales Manager, the successful applicant will be responsible for designing and implementing attention-grabbing digital and social media marketing campaigns and managing the Little Tiger social media platforms and website.

Experience in a digital marketing role is essential, in children’s or trade publishing is desirable but a background in marketing other children’s products could be transferable. A passion for children’s books from baby board books all the way up to Young Adult is a must.

Key responsibilities:
• Designing and implementing attention-grabbing digital and social media marketing campaigns which drive book sales
• Managing the Little Tiger social media accounts and website, including content creation and scheduling, audience-building and engagement, analysis and reporting
• Identifying brand and influencer partnership opportunities to grow Little Tiger’s profile and drive book sales
• Engaging online communities to generate buzz around Little Tiger books

Key skills and attributes:
• Experience running paid online advertising (e.g. Facebook, Instagram, Google)
• Confidence using content management systems (e.g. Mailchimp, WordPress)
• Creative copywriter with strong visual literacy
• Excellent communication and presentation skills
• Highly-organised and able to multi-task
• Curiosity and engagement in digital developments and new platforms
• An entrepreneurial approach to marketing and business development
• A team player who can work both independently and collaboratively

Desirable skills:
• Video editing
• Photoshop

About the Little Tiger Group:
The Little Tiger Group is a creatively led children’s publisher producing engaging and inspiring books for children and young people which are sold all over the world.

This is a full-time role which will be based at our office in Fulham, London, once it is safe to return.
Please send your CV and a covering letter outlining your interest in Little Tiger and suitability for the role, also stating your salary expectations and notice period by Friday 12th March 2021 to lace@littletiger.co.uk

Early applications may be prioritised and only candidates called for interview will be notified.