Digital Marketing Manager

Little Tiger Group

CLOSING DATE: 12/03/2021

CONTACT: Lauren Ace

The Little Tiger Group is seeking a creative and dynamic Digital Marketing Manager to grow the profile of their books online and drive sales across online retailers and in the trade. Reporting to the Group Sales & Marketing Director and working closely with the UK Sales Manager, the successful applicant will be responsible for designing and implementing attention-grabbing digital and social media marketing campaigns and managing the Little Tiger social media platforms and website.

Experience in a digital marketing role is essential, in children’s or trade publishing is desirable but a background in marketing other children’s products could be transferable. A passion for children’s books from baby board books all the way up to Young Adult is a must.

Key responsibilities:
• Designing and implementing attention-grabbing digital and social media marketing campaigns which drive book sales
• Managing the Little Tiger social media accounts and website, including content creation and scheduling, audience-building and engagement, analysis and reporting
• Identifying brand and influencer partnership opportunities to grow Little Tiger’s profile and drive book sales
• Engaging online communities to generate buzz around Little Tiger books

Key skills and attributes:
• Experience running paid online advertising (e.g. Facebook, Instagram, Google)
• Confidence using content management systems (e.g. Mailchimp, WordPress)
• Creative copywriter with strong visual literacy
• Excellent communication and presentation skills
• Highly-organised and able to multi-task
• Curiosity and engagement in digital developments and new platforms
• An entrepreneurial approach to marketing and business development
• A team player who can work both independently and collaboratively

Desirable skills:
• Video editing
• Photoshop

About the Little Tiger Group:
The Little Tiger Group is a creatively led children’s publisher producing engaging and inspiring books for children and young people which are sold all over the world.

This is a full-time role which will be based at our office in Fulham, London, once it is safe to return.
Please send your CV and a covering letter outlining your interest in Little Tiger and suitability for the role, also stating your salary expectations and notice period by Friday 12th March 2021 to

Early applications may be prioritised and only candidates called for interview will be notified.