Head of Campaigns (9-12 month FTC)

Vintage, Penguin Random House

CLOSING DATE: 3 January 2023

CONTACT: Chloe Healy

We are looking for a data-driven and creative marketer to join the Vintage team on a fixed term basis as Head of Campaigns, to cover a period of parental leave beginning May 2023. The Head of Campaigns is responsible for driving sales of our books and building profiles for our authors through strategic, best-in-class marketing campaigns, working on some of the biggest and most important marketing campaigns for the division. This role also leads the marketing team’s online strategy across advertising and retail platforms and has three direct reports.

About Vintage 

Read Boldly, Think Differently.

At Vintage, we publish thought-provoking writing from authors of all backgrounds, including trail-blazing classics and books that speak urgently to our times. Which means our broad family of authors ranges from world-class prize-winners to brand new, emerging talent. Think Amanda Gorman, Rukmini Iyer, Margaret Atwood, Caroline Criado Perez, Ian McEwan, Nigella Lawson, Ai Weiwei and Richard Powers.

The Role 

  • Run frontlist, catalogue and sustain campaigns of all levels, including those with high level business priority, with a strategic, commercially-minded and creative approach
  • Lead on year-round brand management for some of Vintage’s biggest and most exciting brand authors, including Yuval Noah Harari and Haruki Murakami, with ambitious activity to meet agreed objectives and timelines
  • Proactively reach diverse audiences with campaigns with an outward-looking approach, going beyond ‘traditional’ / established media channels and working with different types of media to target communities as a core part of marketing campaigns
  • Lead digital marketing strategy for division, including analysing and championing digital effectiveness and taking responsibility for Vintage’s ebook promotional strategy to achieve results; all in close collaboration with sales
  • Work closely with editors on positioning and copy for key publications, leading on rebranding/repositioning projects for key authors
  • Heavily involved in acquisitions, providing feedback, leading on pitch documents and presenting to authors and agents in pitch meetings, with a focus on Bodley Head (Vintage’s non-fiction imprint)
  • Be the line manager for three specialist roles within the team (Marketing Manager, Senior Digital Marketing Executive and Senior Data and Marketing Insight Manager), overseeing their output and career development
  • Work closely with the Brand Director on catalogue strategy to ensure Senior Digital Marketing Exec can work flexibly and reactively on catalogue campaigns and is able to make quick, independent decisions about channel selection, targeting, creative and copy and to discuss budget requirements
  • Deputise for the Marketing Director when needed – for example at the publishing meeting, covers meeting and in team meetings and communications
  • Expand Vintage’s agency and partner relationships
  • Embed a sales- and data-driven approach to campaigns in the team, focusing on priorities, best investment of time and resource, and a focus on analysis and optimisation
  • Manage own campaign budgets

 

Candidate Profile 

  • Proven track record in meeting KPIs, delivering campaigns to highest possible standard across high profile titles
  • Experience working across commercial and literary fiction and non-fiction who will be a vocal ambassador for Vintage’s publishing
  • Strong team leader, ideally with at least 2 years’ people management experience – approachable, respectful, a good and supportive listener with a solutions-focused approach
  • Confident running self-service advertising campaigns across platforms, e.g. Meta, TikTok, Google, as well as with using Adobe Creative Suite
  • A strong eye for design and an understanding of what makes a consumer pay attention, with a track record of producing impactful campaign creative
  • Excellent copywriting skills married with clear audience understanding
  • Able to interpret insight and trends as relevant to any campaign or project
  • Deep understanding of the books market and publishing landscape
  • Significant experience of working with agencies – from media agencies to creative teams across different media
  • A clear and confident communicator, able to manage stakeholders and influence colleagues in all directions
  • Able to spot opportunities to drive growth and lead others to make the most of them
  • Thinks through problems clearly and present actionable solutions
  • A strong team player with connections across the trade

Salary: £45,000 dependent on how your skills and experience align to the role, plus benefits.

Please apply with your CV and cover letter by midnight on Tuesday 3 January.

Apply here.

 

What you can expect from us:

We’re currently experimenting with hybrid working and involving colleagues across the business to shape our future ways of working. For this role, there are regular meetings and activities that you will need to attend in person at our Embassy Gardens office. The exact balance of office to remote working will depend on the nature of your role and team needs, and we are open to discussing this through the recruitment process.

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:

•   27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
•    Medical cover
•    Life assurance
•    Cycle to Work scheme
•    Discounted gym membership
•    Generous pension scheme
•    Summer working hours (role dependent)
•    Volunteering policy and charity matching
•    Employee Assistance programme
•    Mentoring programme
•    Extended gender neutral parental leave
•    Access to books and eBooks across Penguin Random House UK
•    Each site has trained mental health first aiders
•    We plant a tree for every new employee to our business