Head of Digital Marketing – Social Media (Maternity cover)

Bloomsbury Publishing PLC

CLOSING DATE: 18/09/2019

0207 631 5600

The Opportunity

Bloomsbury, a leading independent publisher in the UK, is looking for a maternity cover for the role of Head of Digital Marketing – Social Media. This multi-faceted, creative and exciting role covers the social media strategy for our key brands and lead title campaigns (including authors like J.K. Rowling, Sarah J. Maas, Tom Kerridge, Elizabeth Gilbert).

This is a global role (covering the UK, US, Australian and Indian offices), reporting to the Group Director, Consumer Marketing & Publicity.

The Role

Harry Potter:

• Responsible for the digital marketing strategy for Harry Potter books across UK, India, Australia and Canada, working closely with the Brand Manager and Head of Children’s Marketing and Publicity. This includes
• devising and implementing our social media campaigns, year-round
• commissioning, scripting, and producing short-form videos (working with freelance animators and video agencies)

Social media:

• Working alongside the Senior Digital Marketing Manager to oversee the global social media strategy (UK, US, India and Australia) for over 80 accounts across Twitter, Facebook and Instagram
• Staying across the latest social media developments
• Educating and training staff and authors on social networks, including examples of best practice

Line management:

• Line management of Senior Digital Marketing Manager, and co-line management of Digital Marketing Executive (Children’s)

Skills, Knowledge, Experience

• Experience of delivering high-profile social media campaigns
• Experience of commissioning and producing short-form video
• Experience of working with internal and external stakeholders including authors, editors, freelancer designers/animators, digital agencies
• Up-to-date knowledge of best practises of social media advertising (mainly Facebook and Instagram) and industry developments
• Ability to be reactive, multitask and work on several different projects simultaneously, as well as work well under pressure
• Good organisational and project-planning skills

The role is a full-time maternity cover position, based at Bloomsbury Publishing Plc, 50 Bedford Square, London, WC1B 3DP. As well as a fantastic opportunity to join a global award-winning organization, Bloomsbury offers competitive benefits and generous staff discounts.

To apply, please email your CV, a covering letter detailing how you meet the requirements outlined above for this role, and salary expectations to workwithus@bloomsbury.com.