Head of Marketing (Maternity Cover)

Andersen Press

CLOSING DATE: 23/02/2024

CONTACT: Sarah Kimmelman

Andersen Press is looking for a Head of Marketing (maternity cover) to work across our internationally successful children’s publishing list. including picture books, fiction and young adult books.

You will be joining a small but enthusiastic and collaborative team. You will be responsible for leading and implementing all marketing campaigns to promote our front and backlist titles. You will also work closely with the PR and Brand Director on achieving maximum exposure for the much-loved pre-school brand Elmer the Patchwork Elephant during a very busy anniversary year. This includes supporting charity partnerships, growing the annual Elmer Day celebrations, and promoting licensed products on the Elmer brand social channels.

You will be highly self-motivated, creative and resourceful with the ability to work on several projects simultaneously. You will be an exceptional communicator with strong copy-writing skills and a keen interest in social media. Attention to detail, an eye for great design and excellent organisational skills are essential. Experience of working with design software (InDesign/Photoshop) is desirable and previous experience in children’s publishing is highly preferred. We are looking for somebody with a proven track record in leading creative and effective children’s marketing campaigns.

This role is a full time maternity cover and offers hybrid working. Our office is in central London.

Andersen Press is a leading independent children’s publisher, and home to some of the biggest names in the world of children’s books, including the much-loved picture book characters Elmer the Patchwork Elephant and the Little Princess. Its award-winning, diverse list includes authors and illustrators such as Phil Earle, Melvin Burgess, Sue Cheung, Kwame Alexander, Harry Woodgate, Sally Nicholls, Joseph Coelho, Yvette Fielding, Julian Clary, David Roberts, Tony Ross, David McKee, and Jeanne Willis. The company was founded in 1976 by Klaus Flugge.

 

Tasks and Responsibilities:

  • Planning and implementing marketing campaigns for individual children’s and YA titles and brands, in line with the publishing strategy
  • Management of budgets
  • Devising social media strategies, and creating engaging digital content
  • Briefing designers and handling the printing of all marketing materials, POS, adverts and visual assets for campaigns
  • Coordinating the creation of our seasonal and annual catalogues to deliver within agreed timelines
  • Communicating marketing campaigns to internal and external stakeholders, including authors, editors and our sales team
  • Maintaining ongoing partnerships with external brands and organisations, and working with them to promote a range of titles

 

Please apply with a CV and covering letter to Mark Hendle, Managing Director: [email protected]

Closing date: 23rd February 2024.

Early applications may be prioritised.