Head of Marketing, Non-Fiction

Bonnier Books UK

CLOSING DATE: 14 January 2022

CONTACT: Stephen Dumughn, Marketing Director

Imprints: Blink, John Blake, Lagom, Heligo Books, Nine Eight.

Department: Adult Trade Publishing

Working pattern: Flexible home working up to three days per week

Salary range: £45,000 – £55,000 per annum

Location: Victoria House, Bloomsbury Square, London

Bonnier Books UK has an exciting opportunity for a Head of Marketing to lead its non-fiction marketing and deliver far-reaching campaigns for some of our bestselling books and authors.

In this role, you will be responsible for setting the marketing strategy for the authors and books published under our adult trade non-fiction lists, and for managing the budget effectively.

You will plan for and implement sales-driven campaigns to promote front list and backlist. You will oversee the strategy and execution of our non-fiction marketing campaigns across our imprints, be accountable for and report on the campaign goals and performance, and develop and manage direct to consumer channels, supporting the publishing team in delivering business growth across all imprints.

The ideal candidate will have extensive experience in direct-to-consumer marketing, and a strong track record of innovation in this space. They will be strategic, highly-commercial and action-oriented, consumer-focussed and able to thrive in a fast-paced environment. They will be adept at using data to inform decisions and deliver results, and be able to demonstrate a clear understanding of market trends and consumer sectors.

Key responsibilities:

  • Create and deliver on clear and effective marketing plans, and drive sales and revenue for all the books published under adult trade non-fiction imprints
  • Manage the non-fiction marketing team to deliver successful campaigns and drive sales for their allocated areas of responsibility
  • Work with the adult trade group marketing director and publisher to set budgets, forecasts, review spend and allocations
  • Work closely with the adult trade group senior team to inform our non-fiction publishing strategy, deliver on targets, set priorities, identify areas of focus as well as opportunities for growth
  • Drive audience development for key fiction authors, brands and titles
  • Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
  • Support a culture of collaboration and transparency, working closely with the sales and editorial teams, as well as senior leadership team

Qualifications and Experience:

  • Strong track record of delivering highly successful multi-channel marketing campaigns and expertise in direct-to-consumer marketing, online and offline
  • Strong strategic thinking and analytical capability coupled with a hands-on, execution focus
  • Deep understanding of consumer behaviour and how to reach and engage niche audiences in a variety of market sectors
  • Experience managing budgets, reporting on KPIs and measuring ROI
  • A proven ability to use various qualitative and quantitative data to inform decisions and measure results
  • A track record of innovating, while ensuring new initiatives are sustainable and scalable
  • Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders
  • A love of popular culture and strong knowledge of the media landscape and emerging trends
  • Ability to drive process improvements, set best-practices, and take a pragmatic and a lean approach to getting things done
  • Book publishing experience not required

If you are interested in this role, please apply via the Bonnier website.

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.