Junior Marketing Executive

FMcM

CLOSING DATE: 13/12/2024

CONTACT: Kealey Rigden

Salary: £25,000 – £29,000

 

FMcM, the books PR agency, is looking for an ambitious, creative, and versatile Junior Marketing Executive to work with the team on stand-out marketing campaigns for prizes, festivals and books, taking a leading role in the delivery of a wide-range of social media and marketing tasks. The successful candidate will be closely involved with campaigns for some of the most prominent authors, publishers and initiatives in the industry, as well as sharing a responsibility for representing FMcM as a business through our corporate communications.

 

WHO WE ARE

FMcM, the books PR agency, bring a strategic, intelligent and bespoke approach to deliver PR, profile, brand, digital and content campaigns with real impact.

A team comprised of communications experts with decades of experience at the highest level, and young, dynamic PRs with their fingers on the pulse of fresh genres and new media, we have delivered Sunday Times bestselling campaigns this year for Marian Keyes, Conn Iggulden, Charles Spencer and Alastair Campbell. We also work with some of the most dynamic publishers and imprints in the industry including Penguin Random House, HarperCollins, Simon & Schuster, Dialogue Books, Dead Ink, Salt, Divided and Seren Books.

Our work with major brand-leading industry initiatives and prizes, such as the British Book Awards, Polari Prize and the Sunday Time Charlotte Aitken Young Writer of the Year Award, opens doors to a breadth of new media and partnership opportunities.

Guided by a spirit of collaboration, our work is underpinned by a core belief in literature as a force for good in society and we are proud to advocate for marginalised writers and poets through select pro bono campaigns.

FMcM is an equal opportunities employer, we welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion or belief.

 

JOB DESCRIPTION

Campaign implementation

Working both independently and as part of a team, create and implement outstanding marketing and social media campaigns across the client list, including the design and production of:

    • Bespoke graphics for social media across a range of formats
    • POS materials including posters, bookmarks and roller banners
    • Impactful documents to showcase FMcM’s work including proposals, reports, and media kits
    • Client and corporate logos and branding
    • Video content using Adobe Premiere Pro for digital and social media campaigns, working closely with the Communications Manager across, concept design, scripting, filming, post-production and editing
    • Highlight reels and short social media content
    • Social media copy, considering how best to reach target audiences
    • Presentations, slideshows and backdrops on PowerPoint
    • Digital advertising campaigns, including podcast advertising

Further campaign responsibilities, will include:

  • Website maintenance on platforms such as WIX, WordPress and Squarespace
  • Briefing and coordination of third-party agencies
  • Influencer outreach and blog tour curation
  • Organise and attend book launches and assist in the delivery of larger events, such as prize ceremonies and literary festivals, including managing guest lists, hosting press and talent, organising live interviews on-site, and syndicating assets and press materials
  • Offer ideas and work with the team on plans and proposals for clients
  • Demonstrate effective client and stakeholder communication, including meeting preparation, regular reporting, and campaign evaluation
  • Work directly with clients and authors, arrange schedules, provide briefings and escort them to events and commitments
  • Keep up to date with current issues and public opinion in the media to inform communications campaigns
  • Record and document campaigns, noting successes and impactful metrics to form the basis of client reports, effectively outlining results, challenges and achievements
  • Working closely with Communications Manager, communicate any challenges or concerns in a timely manner, seeking guidance ensuring the smooth running of all client campaigns
  • Coordinate book, author and event photography, including the dissemination of images and captions to relevant third-parties

FMcM brand strategy and corporate promotion

  • Contribute to the FMcM brand strategy, considering trends and new ideas to communicate the company’s successes and core values within the publishing and wider cultural community
  • Contribute to the company’s digital presence by producing creative social media, and maintenance across all digital platforms including the website
  • Promote FMcM, acting as a representative and advocate of the company

 

Requirements

  • 1-3 years’ experience in a related arts or communications role
  • Strong awareness of the current media and social media landscape and UK literary scene
  • Demonstrable experience of implementing successful creative marketing campaigns
  • Ability to prioritise and juggle competing demands with good time management skills
  • Proven copywriting skills
  • Excellent Microsoft Office skills on Word, PowerPoint and Excel
  • Excellent Adobe Creative Suite skills on InDesign, Photoshop and Premiere Pro
  • Strong social media acumen and knowledge of the wider digital marketing landscape within book publishing or the wider arts scene
  • Professional, proactive, and organised
  • Team player with a positive attitude
  • Excellent communication skills
  • Curiosity in a range of genres and ability to work on a wide variety of projects
  • Basic photography experience preferable

 

How to apply

To apply for this opportunity, please email an up-to-date CV, together with a cover letter addressing how you meet the requirements of the role.

 

Deadline: Friday 13th December, 12pm