Marketing Manager – 12 month FTC

HarperFiction

CLOSING DATE: 14/08/2019

CONTACT: Fleur Clarke
fleur.clarke@harpercollins.co.uk
0208 3074310

Team: Fiction

Role closes – 4:00pm, 14th Aug 2019 BST (Europe/London)

London

Purpose of the Role

An exciting opportunity has arisen to join the marketing team within HarperFiction to manage integrated and innovative campaigns across a range of the leading names in fiction. The successful candidate will be a senior voice in the Fiction Marketing team, bringing their knowledge of the market and prior marketing experience to produce outstanding campaigns that will deliver consumer cut-through, drive sales across all formats and build upon the author’s profile.

We are home to bestselling authors such as Cecelia Ahern, George R.R. Martin, Dilly Court, J.R.R Tolkien, Agatha Christie and Karin Slaughter, amongst many other new and established names. HarperCollins UK in turn is part of a global business within HarperCollins Worldwide and News Corp.

Responsibilities:

  • Delivering strategic and creative campaigns for key releases and authors across the division.
  • Developing innovative, creative and targeted marketing activity including all planning, briefing and delivery.
  • Striving for innovation across all channels to produce market leading campaigns.
  • Ensuring that delivery of all creative, media, and digital plans are on brief and in budget.
  • Ensuring all marketing campaigns are implemented to optimum efficiency with demonstrable metrics.
  • Measuring and evaluating campaigns, share learnings and optimising for future activity.
  • Working alongside the consumer insight team to understand readerships and inform target audiences.
  • Working with brand and media partners to leverage reader interest and expand our consumer reach.
  • Supporting a culture of collaboration and integration, working closely with Publicity, Sales and Editorial to ensure that all stakeholder needs are met.
  • Developing strong agency, media and blogger relationships to help maximise all communications opportunities and activity.

Experience:

  • Good experience working in a busy marketing department at a trade publisher.
  • Comfortable across all channels of the marketing mix.
  • Ability and excellent track record in generating great creative work.
  • Ability to amplify creative thinking across various media disciplines.

We are looking for someone who:

  • Has an active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector.
  • Enjoys reading widely with an active interest in the publishing industry – particular interest in crime and thriller, literary and science fiction and fantasy fiction encouraged.
  • Is a team-player, looking to share their learnings with the wider marketing team in order to foster a culture of shared learning.