Marketing Manager / Senior Marketing Manager – FMcM

CLOSING DATE: 23/05/2022

CONTACT: Kealey Rigden

Location | London – hybrid working, to be determined by circumstances
Period |
Full-time, permanent
Salary |
£35,000 – £45,000
Deadline | Monday, 23rd May 2022

We are looking to expand our marketing function with a creative and strategic marketer who is experienced across the full marketing mix, who can bring innovative thinking and results-driven solutions to our team.

Core Responsibilities

Campaign direction:

  • Devise and run sophisticated, strategic marketing campaigns across FMcM’s varied portfolio of clients, tracking effectiveness and providing insights and analysis
  • Integrate all marketing activities with FMcM’s media, social media and content campaigns to achieve maximum impact for our clients
  • Devise and run impactful social media campaigns that meet our clients’ goals, providing data and insights, and continually innovate FMcM’s work across social media platforms
  • Events management including operations and marketing, co-ordinating third parties where relevant
  • Oversee all advertising campaigns for clients (across digital and traditional outlets), negotiating and liaising with third-party agencies where relevant
  • Work collaboratively with the wider team on campaign ideas, input on all major pitched and proposals, and devise ways for marketing to drive FMcM’s output overall

Content creation:

  • Planning and directing video shoots and overseeing editing, working with internal and external content creators
  • Conceiving and directing social media plans, including direction, oversight and production of social media copy and the conception and design of assets
  • Supporting the creation of media releases, media kits, proposals, reports, etc.


  • Effective client management across all elements of our marketing campaigns, acting as the overall campaign lead where required
  • Project management across all marketing campaigns and the client portfolio
  • Line management of 1-3 junior members of staff, who will report to this role across content production and campaign implementation
  • Some travel may be required

Key Skills & Experience

We are keen to consider the widest possible field of candidates: Your experience may be in-house at a publisher or with an agency; or it might be with an NGO, campaigning and advocacy organisation, and your professional passions, while including books, might be centred around gender, race, social justice, or similar issues.

  • Several years’ experience running strategic and integrated marketing campaigns, including but not limited to, email, website and social media
  • Strong awareness and understanding of the UK literary scene
  • Experience of working with internal teams, agencies and managing various stakeholders
  • Strong project management skills
  • Strong awareness of current and future trends in marketing, social media and innovative approaches to promotional work
  • Proven copywriting skills, from press releases to social media content
  • Excellent interpersonal, communication, negotiation and team working skills
  • Demonstrate outstanding time management, problem solving and organisational skills
  • Ability to anticipate needs, prioritize and work to tight deadlines
  • Design experience with Adobe InDesign and Photoshop

Desirable Skills & Experience:

  • Marketing qualification
  • Video experience, including Adobe Premiere Pro (or similar)
  • Event management experience
  • Experience working with products on Amazon

How To Apply

To apply for this opportunity, please send an up-to-date CV, together with an example of your work and covering letter addressing how you meet the requirements of the tole, to by Monday 23rd May 2022.

About FMcM

FMcM is an award-winning books PR agency that specialises in literature and events, with an impressive client list and a big reputation. Working on book campaigns, literary prizes and pioneering industry events, we represent some of the most inspiring and exciting brands, authors and publishers in the literary landscape.

Based in the heart of London close to Oxford Circus, we are a small yet ambitious team dedicated to delivering successful campaigns and events for our clients.

FMcM is an equal opportunities employer, we welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion or belief. Freedom of speech, human rights and democracy have always been at the core of our ethos as an agency.