Random House joins together imprints for group Christmas campaign

POSTED ON: 01/12/12 TAGS: Christmas Digital Digital marketing

by BMS

For the first time Random House UK is running a digital consumer campaign with ‘handpicked favourites’ for their readers this Christmas, in a group project which has been co-ordinated with half a dozen people from their Marketing and Digital teams across multiple imprints.

The group has created a dedicated microsite (www.giftabook.co.uk) which enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humour, cookery, autobiographies).  The campaign is a running for four weeks and is supported by online display advertising, paid search and social media targeting.

White Label Productions was tasked with designing their online creative.

Random House said: “We know from our consumer gift research and insight that people really want recommendations when they are shopping.  Giftabook.co.uk showcases over 100 specially selected titles, recommended by experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy.”  



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