Winter Season Campaign Award winners

POSTED ON: 22/02/17 TAGS: Adult fiction Awards Children's fiction Guerrilla marketing Non-fiction

by BMS

The Award winners for the all-important Christmas season, encompassing campaigns run between September and December 2016, were announced at the Book Marketing Society’s member meeting on 17th February, held at HarperCollins’ offices. With nearly half of all consumer book purchases taking place in the period, many being bought as Christmas gifts, there were some major titles jostling for the Awards.

The Guerrilla Marketing category (campaigns costing less than £2.5k)1749627911

  • Jodie Mullish and Jessica Farrugia of Bluebird/Pan Macmillan received a Highly Commended for their campaign for their take on the current obsession, How to Hygge with a curated Hygge Weekend.
  • The Winner’s laurel went to Aimee Kitson of Constable/Little, Brown Book Group for her exemplary campaign to promote Ian Wright’s latest autobiography, A Life in Football, with great success.

The Children’s category

  • Highly Commended for Hannah Sidorjak of PRHC for her cat-lead promotion for the newly discovered Beatrix Potter, The Tale of Kitty-in-Boots, illustrated by Quentin Blake.
  • Highly 0Commended for Hannah Bourne and Andrea Bowie of Puffin for their crumpet-rich campaign for Tom Fletcher’s The Christmasaurus.
  • The winning campaign was for another YouTuber star, DanTDM and his book Trayaurus and the Enchanted Crystal, which Anna Bowen of Trapeze/Orion lead to success with effective promotions around the author tour and an online Top Trumps game which achieved over 1 million plays in the first 48 hours.

The Adult Non-Fiction category

  • 41hzD6n2DiLRose Poole of Viking/PRH received a Highly Commended for impressing the judges with her stylish work on Ben Macintyre’s SAS Rogue Heroes.
  • Katie Bowden of Michael Joseph/PRH was also awarded a Highly Commended for her highly targeted campaign for the GCHQ Puzzle Book.
  • The Winner in this extremely strong category was Paul Martinovic of Penguin/Viking for his hugely successful campaign for John le Carre’s autobiography, The Pigeon Tunnel – only a year after the biography, and without any personal promotion from the author himself.


The Multi-title Campaign category

  • The team from Pan Macmillan (Katie Roden, Sara Lloyd, Lee Dibble, Tom Noble, Sophie Painter and Eleanor Jones) received a Highly Commended for wowing the judges with their ambitious and technically challenging digital-first campaign to encourage gift book buying, Wrapped with Love Campaign 2016.51VkZvYU+mL41CEEKojebL
  • The first of the joint Winners were Alice Morley and Fleur Clarke at Hodder & Stoughton, who put together an impressive day of online events to celebrate Stephen King’s birthday and 8 very different backlist titles in King for the Day.
  • The second winning campaign was by Bethan Ferguson and Jeska Lyons of Quercus Books who achieved tremendous success with their highly targeted campaign
    for Enid Blyton for Grown-Ups, complete with a specially commissioned short story Five Go Bookselling to gain trade buy-in.

The Adult Fiction category

  • 51ABfpTKNGLHannah Gamon and Katie Moss of HarperFiction were Highly Commended for their campaign for The Trouble with Goats and Sheep, full of terrible puns and 12 sheet displays at EWEston, BAAAmondsey, LiverWOOL Street – you get the picture!
  • The Winners in this category were Vickie Boff and Fleur Clarke of Hodder & Stoughton for their strategic reinvention of Jodi Picoult with an anonymize campaign #readwithoutprejudice for Small Great Things.

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