Spring Season Campaign Award winners

POSTED ON: 25/06/17 TAGS: Adult fiction Awards Children's fiction Guerrilla marketing

by BMS

The Award winners of the January-March 2017 Marketing Campaign Awards were announced at the Book Marketing Society’s member meeting on 30 May, hosted by Hachette UK.

The Adult Fiction category

  • Sarah Aratoon and Emma Bravo of PanMacmillan were Highly Commended for their campaign for Joanna Trollope’s City of Friends.
  • Naomi Berwin of Hodder was also Highly Commended for her “stunning” campaign for Stephanie Garber’s debut, Caraval. 
  • The winning campaign was for Sarah Pinborough’s Behind Her Eyes, which Hannah Gamon and Cait Davis of HarperCollins lead to success by “turning a challenging ending into an asset” with the hashtag #WTFthatending.

The Guerrilla Marketing category (campaigns costing less than £2.5k)

  • Aimee Oliver of Yellow Kite received a Highly Commended for her campaign for The FODMAP Friendly Kitchen.
  • The Winner in this category was Tara Al Azzawi of Fourth Estate for her “fantastically successful social campaign” for Chimamanda Nogozi Adichie’s Dear Ijeawele.

One Pound Meals: Delicious Food for Less by [Barclay, Miguel]

The Adult Non-Fiction category

  • Highly Commended for Elke DesanghereJulia Murday, and Josie Murdoch of Penguin Life for their campaign for Ruby Wax’s A Mindfulness Guide for the Frazzled.
  • The winning campaign was for Miguel Barclay’s One Pound Meals, led by Viviane Basset and Rob Chilvers of Headline.

The One Memory of Flora Banks by [Barr, Emily]

Children’s category

  • Roisin O’Shea of Scholastic received a Highly Commended for her campaign for Lisa Thompson’s The Goldfish Boy.
  • The Winners in this category were Natasha Collie and Rachel Khoo of Penguin for their “stylist and intriguing” campaign for The One Memory of Flora Banks, by Emily Barr.

The Multi-title Campaign category

  • Michael Joseph‘s Beth Cockeram received a Highly Commended for her campaign celebrating Asian Mole’s 50th birthday.

The Spring Season winners joined the winners of the May-August and September-December Awards to form the shortlist of the BMS Annual Campaign Awards 2016/2017, announced at The Bookseller’s Marketing & Publicity Conference on 13 June 2017.

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