Winners announced for the May-Aug Marketing Campaign Awards

POSTED ON: 09/10/12 TAGS: Awards BMS Awards Ebury HarperCollins Children's Macmillan

by Jon Slack

The winners of the May-August marketing campaign awards have been announced, with Ebury, Palgrave and Macmillan Children’s Books all notching up a win for the season. The new “Shoestring” category proved popular in its first outing, with entries showing impressive levels of creativity and energy to hold their own against the big-budget campaigns.

Louise Jones from Ebury won Best Adult campaign for Charlotte Street by Danny Wallace, and was commended for a ‘hilarious campaign’ with lots of energy and the originality to help sell-in the first fiction book, difficult even from a ‘sleb’ such as Wallace. Louise found the right tone of voice to match the author’s and executed creative ideas throughout including a fully-fledged spoof London paper,  resulting in a very good return on investment.

Amy Lines from Macmillan Children’s Books  won Best Children’s campaign for Dreamless by Josephine Angelini, against some very stiff competition. The judges felt it was a well-targeted and very comprehensive campaign, which left no stone unturned in finding an audience for this new series. Behavioural research into 13-17 year old girls lead to an intensive online campaign which channelled all activity back to, while the publisher partnered with the likes of New Look and generated a strong pre-publication Amazon chart position, excellent click-throughs – and sales.

Claire Morrison from Palgrave was the first winner for Best Shoestring campaign, making the most of a successful ‘arty’ rebranding of the BFI Collection, with a high profile sampling exercise (GQ Man of the Year event) to reach a new audience. This was alongside a well-targeted but very cost effective campaign which increased sales by over 250% and boosted visibility within the trade.

Highly commended campaigns were as follows:

    Campaign Title: HHhH, by Laurent Binet
    Marketers: Claire Wilshaw & William Smith, Harvill Secker
    Campaign Title: The Hobbit, Tolkein
    Marketer: Laura Di Giuseppe, HarperCollins Children’s
    Campaign Title: Age of Miracles by Karen Thompson Walker
    Marketer: Dawn Burnett, S&S


To find out more about previous Award winners and the judges, see here.



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