Hodder & Stoughton wins Marketing Team of the Year

POSTED ON: 14/06/17 TAGS: Adult fiction Awards Children's fiction Guerrilla marketing Non-fiction

by BMS

The winners of the Book Marketing Society’s Annual Campaign Awards were announced at The Bookseller’s Marketing and Publicity Conference on Tuesday 13 June 2017. Campaigns by HarperCollins, Orion, Penguin and Hodder & Stoughton were honoured, with Hodder & Stoughton receiving the Marketing Team of the Year award.

Jo Henry, Chair of the BMS Annual Judging panel, said: “Our judges were thoroughly impressed with the very high standard of the campaigns that were on the Annual shortlists, so much so that in one category they chose a runner-up in addition to the winner for the first time. There were long discussions over many of the shortlists but in the end judges were unanimous in rewarding each of the five category winners, plus a Marketing Team of the Year Award to recognise a consistently high standard of marketing campaigns from Hodder & Stoughton over the past 12 months – a particular achievement given such a strong year overall for book marketers.’

In the Guerrilla campaign category, which recognises campaigns under £2,500, Tara Al Azzawi of Estate/HarperCollins was honoured for her ‘genuine and authentic’ social campaign for Chimamanda Ngozi Adichie’s Dear Ijeawele that tied in with International Women’s Day. The award’s shortlist also included Aimee Kitson of Constable and Little, Brown’s campaign for Ian Wright’s A Life in Football, and Lindsay Terrell of Faber’s campaign for Tim Book Two by Tim Burgess.

Trapeze/Orion Publishing Group’s Anna Bowen was judged the winner of the Children’s category for her collaborative campaign for DanTDM’s Trayaurus and the Enchanted Crystal. Also in the running were Penguin’s Natasha Collie and Rachel Khoo for their intriguing campaign for The One Memory of Flora Banks by Emily Barr, and Hodder’s Naomi Berwin for her campaign for Oli White’s Generation Next.

In the Adult Non-Fiction category, Paul Martinovic of Penguin/Viking was awarded the prize for the resourceful use of anenigmatic and unavailable author in his campaign for John Le Carre’s autobiography, The Pigeon Tunnel. He beat off competition from Caroline Butler of Ebury for Fingers in the Sparkle Jar by Chris Packham, and Headline’s Viviane Basset and Rob Chilvers for their campaign for Miguel Barclay’s One Pound Meals. 

Claudia Toia of Penguin Books was honoured in the Multi-Title category for her unique and innovative campaign celebrating Richard Dawkins’ backlist. The award’s shortlist included Bethan Ferguson and Jeska Lyons of Quercus’ Enid Blyton for Grown-Ups campaign, and Alice Morley and Fleur Clarke of Hodder’s King for a Day campaign for Stephen King’s backlist.

In the Adult Fiction category, Hodder & Stoughton’s Vickie Boff and Fleur Clarke were judged the winners for their challenging campaign for Small Great Things by Jodi Picoult. The judges also chose a runner up, highly commending Katie Hall of Faber & Faber for her ‘visually arresting’ campaign for Max Porter’s Grief is the Thing with Feathers. Also in contention for the award was Hannah Gamon and Cait Davis of HarperCollins’ campaign for Behind Her Eyes by Sarah Pinborough.


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