BMS Marketing all-day & Primer returns 24 May 2017

POSTED ON: 24/04/17 TAGS: Primer SEO Segmentation Workshop

by BMS

Workshop stock photo

BMS comprehensive and intensive all-day BMS Primer workshop for book marketers is back on Wednesday 24 May.

Targeted at those in the early years of their career, as well as those hoping to join the industry or just wanting a refresher. The full day offers an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Featuring a breakout session where participants will get the chance to to create their own marketing campaign working with others across the industry.

Confirmed speakers include: 

  • Matt Haslum (Consumer Marketing Director, Faber)
  • Steve Bohme (Research Director, Nielsen Book Research)
  • Katie Roden (Content, publishing and marketing strategy consultant)
  • Julia Kingsford (Director, Kingsford Campbell Marketing)
  • Jon Hibbit (SEO Analyst, SiteVisibility)
  • Richard Spencer (Creative Director, A Thousand Monkeys)
  • Lucy Upton (Marketing Director, Hachette Children’s)
  • Penny Took (Managing Director, Total Media)
  • Suzy Carter-Kent (Customer Success Manager, Adestra)
  • Lucy Howkins (Marketing Director, Hodder & Stoughton)
  • Tory Lyne-Pirkis (Associate Director, Midas PR)

Sessions will include:

  • How does book marketing fit into the 2017 consumer landscape
  • How to plan and evaluate a campaign
  • Targeting your audience
  • Email marketing and segmentation
  • Get the most out of working with authors
  • How to make the most of your (often non-) advertising budget
  • The importance of good SEO, and how it can boost visibility and drive sales
  • Writing compelling copy that will stand out
  • Social media do’s and don’ts – being creative and getting the basics right

Tickets are limited and will be sold on a first-come, first-served basis.

WHEN: Wednesday 24 May 2017, 9.30am-5.30pm (registration from 9am)
LOCATION Nielsen offices, 66 Porchester Rd, London W2 6ET (map)
COST: BMS members & students £125 / Non-members £199 (includes lunch and end-of-day drinks)



Buy one full-priced ticket, get the second and third ticket at half price per each

For example, for BMS members:

3 tickets = 1 ticket @ £125 + 2 tickets @ £62.50 each = total £250 (save £125)
6 tickets = 2x £250 + 2x £62.50 = total £500 (save £250)

or for non-BMS members:

3 tickets = 1x £199 + 2x £99.50 = total £398 (save £199)




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