BMS Book Marketing Primer returns / 28 April 2016

POSTED ON: 05/01/16 TAGS: Advertising SEO Social media Workshops

by BMS

BMS announces the return of this comprehensive and intensive all-day BMS Primer for book marketers. Targeted at those in the early years of their career, as well as those hoping to join the industry or just wanting a refresher. The full day offers an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Featuring a brand new breakout session where participants will get the chance to respond to creative campaign challenges.

Confirmed speakers include: 

  • Matt Haslum (Consumer Marketing Director, Faber)
  • Katie Hall (Consumer Marketing Manager, Faber)
  • Lucy Howkins (Marketing Campaigns Director, Atlantic)
  • Steve Bohme (Research Director, Nielsen Book Research)
  • Ben North (Creative Director, HarperCollins UK)
  • Alastair Giles (Director, Agile Marketing)
  • Plus speakers from Alchemy Worx, Total Media and more

Sessions covered:

  • How does marketing fit into the publishing landscape
  • Planning and evaluating a campaign
  • Targeting your audience
  • Email marketing and segmentation
  • Working with authors
  • Making most of your advertising budget
  • The importance of good SEO, and how to achieve it
  • Thinking creatively and writing great copy
  • Identifying and engaging with communities
  • Making sense of social media

Tickets are limited and will be sold on a first-come, first-served basis.

  • WHEN: Thursday 28 April 2016, 9.30am-5.30pm (registration from 9am)
  • LOCATION Faber & Faber, Bloomsbury House, 74 – 77 Great Russell Street, London WC1B 3DA
  • COST: BMS members & students £125 / Non-members £199 (buy 1 get 1 half price offer is available)


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