BMS & PPC to explore visual and immersive campaigns at LBF 2017

POSTED ON: 14/02/17 TAGS: Immersive events London Book Fair PR Social media

by BMS

Join us at our annual joint event with the Publishers Publicity Circle where we will be asking what is the trick to creating emotive and memorable campaign moments that spark a narrative in the reader’s imagination, long before they open a book.

In a session entitled “The Visual Life of Campaigns“, our assembled panel will take a comprehensive look at the importance of visual language in the digital age, and demonstrate how books are more relevant than ever as ready-made sources of sensorial content. How is the trend for immersion in content and the dominance of imagery being used to engage audiences? And how can we translate this into new ways of bringing more readers to the book?

Chaired by Preena Gadher (Managing Director, Riot Communications), Julia Kingsford (Director, Kingsford Campbell literary agency), Jack Smyth (Designer, Simon & Schuster) and Naomi Bacon (freelance consultant) will bring together a wealth of examples and practical ideas spanning social media and advertising, retailing, visual language, pop-ups and immersive events.

Event details

Tuesday 14 March, 14:30 – 15:30
Olympia Room, Grand Hall
Further details for getting to the event on the London Book Fair website.

Note: Entry to this event is free but requires a ticket to LBF to attend

Speaker profiles


Preena Gadher-cropPreena Gadher is MD and co-founder of the award-winning Arts and Culture communications agency Riot Communications. Having started her career in PR at Penguin Books, she set up Riot Communications in 2009. Eight years on, in their home in East London, the agency continues to flourish. Clients include: Arts Council England, Southbank Centre, World Book Day; Moomins; Luna Cinema; Mammoth Screen; The Royal Society; Alice’s Adventures Underground; Penguin Random House; Book Trust and Waterstones. Riot Communications is the most decorated agency in its field.

Naomi Bacon-crop2Naomi Bacon
 is a freelancer and co-director of a consultancy specialising in Marketing, PR, Social Media, and Creative Strategy. Prior to this, Naomi was Digital Communications Manager at Pan Macmillan, advancing the company’s YouTube strategy and developing their approach to content creation by hiring a YouTuber as their Creative Producer. Aware that discoverability continued to be a major issue in publishing, Naomi also established relationships with brands such as Topshop and ASOS, working with them on 6-month content strategies which enabled cross-promotion.


Julia Kingsford-cropJulia Kingsford is the co-founder of Kingsford Campbell, a literary agency and marketing and publishing consultancy launched in 2014. She specialises in helping companies, brands and authors connect with consumers and run their strategy in a consumer-centric way. Prior to this she was Marketing Director at Foyles – where she developed her consumer marketing expertise – before helping found the reading for pleasure charity World Book Night and becoming its CEO in 2011. Julia has also worked at Random House, the BBC and Barbican.


Jack Smyth-cropJack Smyth is a designer from Dublin, Ireland who has worked in house and freelance for Little, Brown Book Group, Tower Records, Wagamamma and Cath Kinston amongst others. He currently designs book jackets for Simon & Schuster. He has an MA in Graphic Design from Kingston University where he teaches from time to time.

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