Fans placed at centre of Hodder’s UK cover reveal for new Stephen King

POSTED ON: 22/03/13 TAGS: Adult fiction Books Horror Social media

by BMS

The UK cover reveal for Stephen King’s new novel Doctor Sleep (Hodder, published 24 September) has been devised with digital marketing agency Think Jam to place Stephen King’s loyal fanbase at the heart of social media activity. An animated version of the cover, featuring interactive hotspots which link to exclusive content, social channels and pre-order is hosted on and on the DOCTOR SLEEP website:

The animated, interactive cover uses ‘ThingLink’ technology and can also be embedded across sites, blogs and social channels. It means that anyone with a website, blog, Twitter profile or Facebook page can embed the interactive image wherever they want. Managed centrally by Think Jam, the platform will automatically update across all sites as new content from Hodder becomes available.

Upon launch, fans will be able to experience the cover animation, watch a video of the author reading an extract from DOCTOR SLEEP and enter a competition to be the first UK fan to read the novel. The platform launched March 20th with media partner The Telegraph, and launches a six month social media and online campaign in the lead up to publication, focusing on key spikes of activity including a summer reading drive around THE SHINING and partnerships with third parties.

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