Shortlists announced for the inaugural BMS Annual Marketing Campaign Awards

POSTED ON: 21/05/12 TAGS: Books Conference Marketing publishing

by BMS

The Book Marketing Society has announced the shortlists for the inaugural Best Marketing Campaign of the Year Awards, to take place on the 21st June at the British Library, at the end of The Bookseller’s revamped Marketing and Design Conference.

It was decided to develop these and launch a new series of Annual Awards to reward the key components of a successful marketing campaign in the 21st century.

Each of the new Annual Awards will be judged on its innovation and creativity, its ability to reach and engage with the target audience and a good return on investment. The judges have been looking for the most effective work in the following categories:

  • Best Debut Campaign
  • Best Brand Management
  • Best Partnership
  • Best Innovation in Marketing
  • Best Blurb
  • Best Overall Package

The winners of the first five categories, together with the winners of the three 2011 seasonal Best Marketing Awards, will then be eligible for the Best Overall Campaign Award, to be announced at the end of the event.

Shortlisted in the Best Blurb category are the campaigns for The Final Testament of the Holy Bible by James Frey (John Murray); Tiger Motherby Amy Chua (Bloomsbury) and The Wrong Pong by Steven Butler (Puffin).

In Best Brand Management, the shortlisted campaigns are those for Diary Of A Wimpy Kid by Jeff Kinney (Puffin); Gruffalo Red Nose Day by Julia Donaldson (Macmillan Childrens); Lord of the Flies Centenary Edition by William Golding (Faber); and the Vintage 21 campaign (Vintage Books).

In the Best Breakthrough Campaign, the campaign for Emma Donoghue’sRoom (Pan Macmillan) is up against those for The Night Circus by Erin Morgenstern (Vintage Books) and When God Was a Rabbit by Sarah Winman (Headline).

The Best Partnership award will be fought out between the Birmingham’s Big City Read campaign for Before I Go to Sleep by S J Watson (Transworld/Reading Agency) and the Books and the City campaign by Simon & Schuster.

In the BMS Innovation Award, the campaign for Will Hill’s Department 19 (HarperCollins Childrens) will be up against that for The Night Circus by Erin Morgenstern (Vintage Books) and the campaign for Alan Sugar’s The Way I See It (Pan Macmillan).

The award for Best Overall Package will be contested by the campaigns for Andrew Miller’s Pure(Sceptre), Walter Isaacson’s Steve Jobs (Little, Brown) and Frances Hodgson Burnett’s The Secret Garden (Puffin).

Previous BMS Award winners, shortlisted for the Overall Best Marketing Campaign of the Year Award, are Diary of a Wimpy Kid by Jeff Keaney (Puffin), How to Be A Woman by Caitlin Moran (Ebury) andRoom by Emma Donoghue (Pan Macmillan).

The awards will be judged by marketing consultant Damian Horner; Dominic Gettins, head of writing at global agency Euro RSCG London; Booksellers Association president Jane Streeter; Jon Woolcott of Waterstones; The Bookseller‘s head of events and marketing Sam Missingham; Mark Taylor, director of external relations at CILIP; BookBrunch joint editor Nicholas Clee; and Alastair Giles of the Book Marketing Society and agency Agile Marketing.

Giles commented: ‘The BMS Marketing Awards were originally set up to help raise the profile of the great marketing work being carried out within the publishing industry. In these difficult economic times, the creativity and thoroughness of the various marketing teams across the industry is of even greater importance and we want to help point the way by highlighting the very best of these. It’s a fascinating time to be in marketing as methods for reaching consumers and readers have exploded in number. Assessing the varied ways of attracting an audience to books is now a complicated business and this year’s entries prove how successful marketers in publishing are managing that transition.’

Tickets to attend the Awards reception only are £15 (+VAT).

Click here to book your place



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