Adapting to Life in Lockdown: Driving Consumers to Online Sales

POSTED ON: 10/05/20 TAGS: BMS Masterclass

by Lucy Upton

Our first ever Virtual Masterclass, hosted by James Spackman, took place on 5 May via Zoom – click on the image below to watch the video

(running time approx 1hr 45m)

 

With a big thank you to our panel:

 

Carmen Byers, Head of Marketing, Audio at PRH, on:

-The Penguin Classics audio campaign

-Insight-driven audio marketing

-Working with authors on audio products – audiobook and podcast

 

Niriksha Bharadia, Marketing Manager at Faber & Faber, on:

-Faber’s recent audiobook and podcast work, including Sarah Pascoe

-Using social media to respond to customer need in lockdown in a planned, yet agile, way supporting indies and selling direct

 

Rob Chilver, Digital Marketing Manager at Headline, on:

-Driving sales online, from ebook promotion to audio trends to social media campaigns

-How things have changed/accelerated in the lockdown

 

 

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