Explore three outstanding campaigns of Spring/Summer 2020

POSTED ON: 14/08/20 TAGS: BMS Masterclass

by Lucy Upton

Our second Virtual Masterclass, hosted by James Spackman, featured three very different campaigns: from building on a phenomenon to championing social change to announcing a grand fictional finale.

Click on the image below to watch the video (running time approx 1hr 25m)

With a big thank you to our panel:


Matt Clacher, Marketing Director, 4th Estate

discussing: The Mirror and The Light by Hilary Mantel


Abbie Salter, Senior Marketing Manager, HarperFiction

discussing: The Guest List by Lucy Foley


Bethan Ferguson, Marketing Director, Quercus

discussing: I Am Not Your Baby Mother by Candice Braithwaite





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